Social Media Specialist II

Florida Gulf Coast University; Fort Myers (FL); On-site; USD 50,000 - 55,000; Full time

Job summary

Florida Gulf Coast University seeks a Social Media Specialist II to develop and implement social media strategies for the university's institutional channels, aligning with marketing, communications, and brand objectives.

This role provides guidance to departments, ensures compliance with standards, and supports content initiatives across the university's social media ecosystem. It involves analytics, training, and collaboration to drive engagement and brand consistency.

Qualifications

• Bachelor's degree in digital media, marketing, communications or related field.
• 7+ years of full-time experience or 3 years plus a relevant degree.
• Experience in marketing, public relations, social media or website development.

Responsibilities

• Manages design and development of university social media content.
• Develops ideas and content strategies aligning with branding and timelines.
• Guides departmental social media accounts to ensure consistency and standards.
• Monitors engagement and trends; analyzes results and recommends improvements.
• Captures photos/videos for social media content; provides policy training.

Skills

Strategic thinking

Team collaboration

Social media analytics

Content development

Communication skills

Education

Bachelor's degree in digital media, marketing, communications

Tools

Adobe Creative Suite

Social media monitoring software

Job description

Social Media Specialist II

Job Summary

The Social Media Specialist II develops and implements social mediastrategies and communications initiatives for the university'sprimary institutional social media channels, consistent withuniversity marketing, communications, and brand objectives.Provides guidance and consultation to university departments andunits regarding social media strategy, content development, bestpractices, training and platform management. Supports institutionwide social media standards and compliance and contributes tocommunications efforts for sensitive or emerging issues.

FGCU is building a culture of curiosity, commitment andcollaboration. We value employees who successfully work with othersand drive positive change through critical thinking and decisiveaction. If you thrive in an environment of innovation,accountability and mutual respect, you will find a good homehere.

Job Description

Typical duties may include but are not limited to:

• Manages the design and development of university social mediacontent that supports the university's marketing, communications,branding and strategic initiatives.


• Develops original ideas and creative approaches for socialmedia content and strategies that support university goals; ensurescontent and designs follow university branding standards and arealigned with appropriate audiences and timelines.


• Develops and executes social media content strategies for theuniversity's institutional social media channels and recommendscontent approaches that increase engagement and support universitymarketing and communications objectives.


• Provides guidance and support to departmental, college,program, and administrative unit social media accounts, asappropriate, and promotes consistent application of universitysocial media practices and standards.


• Routinely monitors departmental social media accounts andensures they are maintained, updated, and evaluated foreffectiveness; present results of analysis when appropriate.


• Monitors social media engagement, audience trends and platformdevelopments; analyzes results and recommends adjustments toimprove the effectiveness of social media content and marketingefforts.


• Researches marketplace competitiveness and anticipates trendswithin social media platforms to identify opportunities to enhancemarketing and communications efforts.


• Captures photos and videos for use in social mediacontent.


• Provides training related to social media policy and providesguidance to departmental social media accounts on contentdevelopment as appropriate.


• Develops new techniques, systems and procedures to enhance themarketing and communications efforts of the university.


• Reviews progress and evaluates the effectiveness of organicsocial media marketing initiatives; implements improvements andpromotes best practices.


• Supervises, trains, and coordinates the work of paid studentworkers, interns, and service-learning students supportinguniversity social media content and communicationsinitiatives.

Other Duties:

• Other duties as assigned.

Additional Job Description

Required Qualifications:

• This position requires either seven (7) years of directlyrelated full-time experience or, as an alternative, a bachelor'sdegree from an accredited institution in digital media , marketing,communications, or a related field and three (3) years of full-timeexperience directly related to the job functions.


• Professional full-time experience in marketing, publicrelations, social media, or website development.


• Experience with publishing, imaging, or graphics software(Adobe Creative Suite or other specialized publishing or editingsoftware) and social media monitoring software.


• Any appropriate combination of relevant education, experience,and/or certifications may be considered.

Preferred Qualifications:

• Professional full-time experience in marketing, publicrelations, social media, or website development.


• Work experience in higher education

Knowledge, Skills & Abilities:

• Proven ability to think strategically and approach challengeswith creativity.


• Demonstrated track record of reliability, meeting goals, andholding oneself accountable.


• Strong interpersonal skills and experience working effectivelyacross teams.


• Knowledge of marketing strategies and communicationprinciples.


• Knowledge and experience designing, implementing and assessingthe effectiveness of marketing strategies and promotionalmaterials.


• Knowledge of and ability to post photographs to various socialmedia sites.


• Knowledge and ability to recognize and implement video,broadcast production techniques and standards, branding andmarketing principles.


• Knowledge and proficiency in use of publishing and designsoftware


• Excellent interpersonal, verbal, and written communicationskills.


• Strong organizational skills and an ability to prioritize andcomplete simultaneous projects within deadlines.


• Ability to work under pressure and meet close deadlines.


• Ability to work successfully as both a member of a team andindependently with minimal supervision.


• Ability to interact in a professional manner with staff,faculty, students and the community in a service-orientedenvironment.


• Ability to analyze problems and develop creative solutions tocomplex issues.


• Ability to operate a personal computer for extended periods oftime.


• Ability to think critically and creatively, have a highstandard of integrity, and be motivated to incorporate bestpractices into the organizational structure.

Institutional Values & Behavioral Expectation

In this role, the successful candidate will be expected to:

• Seek out new approaches to improve outcomes; remain open tofeedback and new ideas.


• Lead with integrity; consistently produce high-quality work;persevere to overcome obstacles to meet deadlines and achievedeliverables.


• Share information and insights thoughtfully; build partnershipsacross departments; communicate respectfully; support colleagues toachieve common goals.

Salary: $49,800 to $55,000

FGCU is a State University System of Florida member and an EqualOpportunity and Equal Access employer. All qualified applicantswill receive consideration for employment without regard to race,color, religion, sex, age, national origin, disability, orprotected veteran status.