Local Marketing Advisor

Cencora; United (PA); On-site; USD 70,000 - 90,000; Full time

Job summary

Join a leading company as a Local Marketing Advisor, where you will partner with pharmacies to enhance their marketing strategies and drive consumer engagement. This role involves developing tailored marketing campaigns, analyzing performance, and educating stakeholders on best practices. If you have a passion for marketing and a strong background in digital strategies, this is the opportunity for you.

Benefits

Health Coverage

Wellness Programs

Professional Development Opportunities

Qualifications

• Minimum of five years in consumer marketing, including digital and local marketing.
• Proven experience in digital advertising across multiple channels.

Responsibilities

• Act as the consultative partner for GNP Premier members, developing effective marketing strategies.
• Educate pharmacies on digital marketing strategies and tools.

Skills

Analytical Skills

Communication

Strategic Thinking

Interpersonal Skills

Education

Bachelor’s degree in marketing

Tools

Google Ads

Google Analytics

Microsoft Office

Adobe Creative Suite

Job description

Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Apply today!

Job Details

Elevate your career as a Local Marketing Advisor with Good Neighbor Pharmacy (GNP) and become a key strategic partner for our Premier franchise members! In this impactful role, you will provide expert consultation on leveraging both online and offline marketing channels, with a focus on pay-per-click advertising and social media marketing. You’ll develop tailored, high-impact strategies that drive consumer awareness, boost foot traffic, and enhance revenue through OTC sales and clinical services.

As a vital member of our team, you’ll train customers on our marketing programs, ensuring they fully understand the tools and services available to them. Stay ahead of consumer shopping and digital marketing trends, translating data into actionable insights while addressing the unique challenges faced by independent pharmacies. If you’re a collaborative team player who is passionate about making a difference and aligning marketing strategies with business objectives, we invite you to join us on this exciting journey!

• Strategic Partnership: Act as the consultative partner for GNP Premier members, assessing their marketing needs and business differentiators to develop effective strategies that drive consumer awareness, engagement, and in-store traffic.

• Collaborative Campaign Development: Work closely with the GNP marketing programs team to create relevant, cohesive, and effective local marketing strategies and materials that align with national campaigns when appropriate.

• Relationship Management: Build and maintain strong partnerships with GNP program and sales field teams, communicating regularly to understand customer business objectives and ensure a consistent experience for pharmacy members. Onboard and train customers on tools and educate Cencora field associates on program marketing during leader meetings as necessary.

• Digital Marketing Expertise: Educate pharmacies on high-impact patient engagement opportunities and recommend customized digital marketing strategies based on pharmacy offerings. Ensure pharmacies are aware of and equipped to utilize GNP marketing channels to drive local engagement through local listings, social media, website, online review management, and PPC advertising.

• Social Media Strategy: Keep abreast of social media trends and how they can align with GNP seasonal campaigns. Educate pharmacies on creating a social media presence to optimize patient engagement across platforms, positioning pharmacists as trusted health and wellness advisors in their communities.

• Performance Analysis: Analyze campaign performance against ROI, adapting ongoing and future marketing efforts based on data insights to optimize spend and results.

• Education and Training: Educate and train stakeholders on effective digital marketing and advertising best practices.

• Industry Knowledge: Maintain a strong understanding of digital and traditional advertising trends, consumer behavior, competitive intelligence, and industry challenges.

• Must be willing to work extended hours as needed and travel to trade shows, conferences, sales meetings, and customer locations.

• Work with supervisors to identify development opportunities such as skills training and professional growth.

• Perform other duties as required.

Requirements:

• Bachelor’s degree in marketing, communications, business administration, or related field; equivalent experience considered.

• Minimum of five years in consumer marketing, including digital, social media, and local marketing, preferably in a franchise or network environment.

• Proven experience in digital advertising across multiple channels, including proficiency in Google My Business, Google Ads, PPC, and social media management.

• Franchise or multi-location marketing experience and knowledge of the pharmaceutical industry are pluses.

• Strong analytical, creative, and strategic thinking skills, with the ability to interpret data and communicate insights effectively.

• Excellent interpersonal, communication, and presentation skills.

• Exceptional organizational and time management skills.

• Proficiency in Microsoft Office, Adobe Creative Suite, CMS, and social media platforms.

• Google Ads Search, Google My Business Basic, and Google Analytics certifications preferred.

• Bilingual in Spanish is a plus.

• May require 25-50% travel.

What Cencora offers

We provide comprehensive compensation, benefits, and resources that support our inclusive culture and your personal growth. Benefits include health coverage, wellness programs, family support, training, and professional development opportunities. For details, visit https://www.virtualfairhub.com/cencora.

Equal Employment Opportunity

Cencora is committed to equal opportunity employment and providing reasonable accommodations for individuals with disabilities during the employment process. For accommodation requests, contact 888.692.2272 or [e-mail].

Affiliated Companies

Affiliated Companies: AmerisourceBergen Services Corporation