Local Marketing Advisor

Cencora, Inc.; Pennsylvania; On-site; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Local Marketing Advisor and become a key partner for franchise members. In this dynamic role, you will leverage both online and offline marketing strategies to enhance consumer awareness and drive sales. Collaborate with the marketing team to develop impactful campaigns and train clients on effective marketing tools. Your expertise in digital marketing and strong analytical skills will help independent pharmacies thrive in a competitive landscape. If you're passionate about making a difference and enjoy working in a collaborative environment, this is the perfect opportunity for you.

Benefits

Medical Benefits

Dental Benefits

Vision Benefits

Wellness Programs

Professional Development Opportunities

Qualifications

• 5+ years in consumer marketing with a focus on digital strategies.
• Proven experience in PPC and social media campaigns.

Responsibilities

• Develop local marketing strategies for franchise members.
• Analyze campaign performance to optimize marketing efforts.

Skills

Digital Marketing

PPC Advertising

Social Media Marketing

Analytical Skills

Communication Skills

Organizational Skills

Education

Bachelor's Degree in Marketing

Relevant Experience

Tools

Google Ads

Google My Business

Adobe Creative Suite

Content Management Systems

Microsoft Office

Job description

Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Apply today!

Job Details

Elevate your career as a Local Marketing Advisor with Good Neighbor Pharmacy (GNP) and become a key strategic partner for our Premier franchise members! In this impactful role, you will provide expert consultation on leveraging both online and offline marketing channels, with a focus on pay-per-click advertising and social media marketing. You’ll develop tailored, high-impact strategies that drive consumer awareness, boost foot traffic, and enhance revenue through OTC sales and clinical services.

As a vital member of our team, you’ll train customers on our marketing programs, ensuring they fully understand the tools and services available to them. Stay ahead of consumer shopping and digital marketing trends, translating data into actionable insights while addressing the unique challenges faced by independent pharmacies. If you’re a collaborative team player who is passionate about making a difference and aligning marketing strategies with business objectives, we invite you to join us on this exciting journey!

• Strategic Partnership: Act as the consultative partner for GNP Premier members, assessing their marketing needs and developing strategies to increase consumer awareness, engagement, and in-store traffic.

• Campaign Development: Collaborate with the GNP marketing team to create relevant local marketing strategies and materials aligned with national campaigns.

• Relationship Management: Build and maintain strong partnerships with GNP program and sales teams, understanding customer objectives and ensuring a consistent experience. Onboard and train customers on tools, and educate field associates during leader meetings.

• Digital Marketing Expertise: Educate pharmacies on patient engagement opportunities and recommend digital strategies. Ensure pharmacies utilize GNP marketing channels effectively, including local listings, social media, websites, review management, and PPC advertising.

• Social Media Strategy: Keep up with social media trends and advise pharmacies on creating a social presence to engage patients, positioning pharmacists as trusted health advisors.

• Performance Analysis: Analyze campaign performance, using data to optimize marketing efforts and ROI.

• Education and Training: Train stakeholders on digital marketing best practices.

• Industry Knowledge: Stay informed on marketing trends, consumer behavior, and industry challenges.

• Must be willing to work extended hours and travel as needed for trade shows, conferences, meetings, and customer visits.

• Work with your supervisor to identify professional development opportunities.

• Perform other duties as required.

Requirements:

• Bachelor’s degree in marketing, communications, business, or related field; relevant experience considered.

• At least five (5) years in consumer marketing, including digital and local marketing, preferably in franchise or network environments.

• Proven experience in digital advertising, including Google My Business, Google Ads, PPC, and social media campaigns.

• Experience in franchise or multi-location marketing is preferred; knowledge of the pharmaceutical industry or independent business ownership is a plus.

• Strong analytical, strategic thinking, and data interpretation skills.

• Excellent interpersonal, communication, presentation, and public speaking skills.

• Organizational and time management skills, with the ability to multitask.

• Proficiency in Microsoft Office, Adobe Creative Suite, content management systems, and social media platforms.

• Google Ads Search, Google My Business, and Analytics certifications are preferred.

• Bilingual in Spanish is a plus.

• Ability to travel 25-50% of the time.

What Cencora offers

We provide competitive compensation, benefits, and resources to support an inclusive culture and your well-being. Benefits include medical, dental, vision, wellness programs, family support, and professional development opportunities. For more details, visit https://www.virtualfairhub.com/cencora.

Equal Employment Opportunity

Cencora is committed to equal opportunity employment, prohibiting discrimination and harassment, and providing reasonable accommodations for individuals with disabilities. To request accommodations, contact 888.692.2272 or [e-mail].

Affiliated Companies

Affiliated Companies: AmerisourceBergen Services Corporation