Local Digital Marketing Specialist: Content & Campaigns

Lawn Doctor; Fort Worth (TX); On-site; USD 38,000 - 45,000; Full time

Benefits offered by this job

Health insurance

Profit sharing

Training & development

Vision insurance

401(k) matching

Company parties

Competitive salary

Dental insurance

Job summary

Barnes Lawn Doctor in Cresson, TX is seeking a hands-on Digital Marketing Specialist to turn marketing direction into local execution. You will own publishing across social media and Google Business Profiles, coordinate campaigns, and partner with field teams to capture customer experiences into compelling content.

The role demands strong writing, attention to detail, and ability to analyze performance data, with collaboration across CSR, Sales, and Operations.

Qualifications

• Experience in digital marketing and local business campaigns.
• Proven ability to publish and manage local content.
• Strong written communication and attention to detail.
• Comfort with AI-based research and content creation.

Responsibilities

• Create, schedule, publish, and maintain engaging local content across social media and Google Business Profiles.
• Execute approved local campaigns, promotions, email/text initiatives, and seasonal marketing.
• Execute our "Search Everywhere" local visibility strategy across social media, Google Business Profiles, reviews, local search, community platforms, FAQs, educational content and emerging AI-driven discovery channels.
• Support review generation and reputation management, including monitoring and routine responses.
• Maintain accurate digital listings, links, calls-to-action, location information, marketing calendars, campaign tracking, and lead-source information.

Skills

Digital marketing

Social media

Content creation

AI tools

CRM familiarity

Data analytics

Communication

Team collaboration

Tools

Canva

Capcut

Microsoft 365

CRM

Google Business Profile

Job description

Barnes Lawn Doctor in Cresson, TX is seeking a hands-on Digital Marketing Specialist to turn marketing direction into local execution. You will own publishing across social media and Google Business Profiles, coordinate campaigns, and partner with field teams to capture customer experiences into compelling content.

The role demands strong writing, attention to detail, and ability to analyze performance data, with collaboration across CSR, Sales, and Operations.