Local Digital Marketing Lead - Social & Content

Lawn Doctor Granbury-Burleson-Weatherford; Fort Worth (TX); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Health insurance

Profit sharing

Training & development

Vision insurance

401(k) matching

Company parties

Competitive salary

Dental insurance

Job summary

Barnes Lawn Doctor in Cresson, TX is seeking a hands-on Digital Marketing Specialist to turn marketing direction into local execution. You’ll own social media, Google Business Profiles, campaigns, and content—collaborating with CSR, Sales, and Operations.

You’ll craft timely, measurable local messaging and leverage AI tools to improve outcomes. You’ll contribute to reputation management, listings maintenance, and data-driven reporting, ensuring consistency across channels and support for field

Qualifications

• Experience with digital marketing, social media, content creation, or a related role.
• Working knowledge of Meta/Facebook, Google Business Profile, email/SMS marketing, online reviews, Local Community & Reputation platforms, and digital marketing tools.
• Strong written communication, proofreading, organization, follow-through, and attention to detail.
• Comfort working with marketing data, content analytics, reports, CRM information, and campaign performance.
• Comfortable using AI tools such as ChatGPT to support research, content development, repurposing, analysis and marketing workflows and curious about how AI is changing local search and consumer discovery.
• Ability to manage recurring responsibilities while adapting to changing priorities and collaborating across departments.
• Canva, Capcut, Microsoft 365, CRM, marketing analytics, or process-documentation experience is a plus.

Responsibilities

• Create, schedule, publish, and maintain engaging local content across social media and Google Business Profiles.
• Execute approved local campaigns, promotions, email/text initiatives, and seasonal marketing.
• Execute our “Search Everywhere” local visibility strategy across social media, Google Business Profiles, reviews, local search, community platforms, FAQs, educational content, and emerging AI-driven discovery channels.
• Support review generation and reputation management, including monitoring and routine responses.
• Maintain accurate digital listings, links, calls-to-action, location information, marketing calendars, campaign tracking, and lead-source information.
• Monitor marketing activity and identify trends, opportunities, problems, and areas requiring follow-up.
• Coordinate with corporate marketing resources and outside vendors, following assigned work through to completion.
• Support photography, video, employee-generated content, community marketing, referrals, and other locally relevant initiatives.
• Proactively identify and capture local marketing opportunities in the field, working with technicians, managers, sales and leadership to turn real customer experiences, lawn conditions, team expertise, reviews and community activity into photos, short-form video, Reels, FAQs, educational content and customer stories.
• Create and edit short-form video and Reels, including strong hooks, on-screen text, captions and calls to action, using authentic field content and employee expertise.
• Document recurring marketing processes and provide clear weekly reporting on completed work, results, blockers, and upcoming priorities.

Skills

Digital marketing

Social media

Content creation

CRM experience

Tools

Canva

CapCut

Microsoft 365

CRM

Marketing analytics

ChatGPT

Job description

Barnes Lawn Doctor in Cresson, TX is seeking a hands-on Digital Marketing Specialist to turn marketing direction into local execution. You’ll own social media, Google Business Profiles, campaigns, and content—collaborating with CSR, Sales, and Operations.

You’ll craft timely, measurable local messaging and leverage AI tools to improve outcomes. You’ll contribute to reputation management, listings maintenance, and data-driven reporting, ensuring consistency across channels and support for field