Local Digital Marketing Specialist — Content & Growth

Lawn Doctor; Cresson (TX); On-site; USD 38,000 - 45,000; Full time

Benefits offered by this job

Health insurance

Profit sharing

Training & development

Vision insurance

401(k) matching

Company parties

Competitive salary

Dental insurance

Job summary

Responsibilities include creating engaging content, managing campaigns, optimizing listings, and collaborating with corporate marketing resources. The role emphasizes local visibility, reputation management, and data-driven improvements.

Qualifications

• Experience in digital marketing and content creation.
• Ability to manage local campaigns and measure outcomes.
• Proficiency with social media platforms and marketing tools.

Responsibilities

• Create, schedule, publish, and maintain engaging local content across social media and Google Business Profiles.
• Execute approved local campaigns, promotions, email/text initiatives, and seasonal marketing.
• Support review generation and reputation management, including monitoring and routine responses.
• Maintain accurate digital listings, links, calls-to-action, location information, marketing calendars, campaign tracking, and lead-source information.

Skills

Digital marketing

Social media management

Content creation

Email/SMS marketing

Data analysis

Writing & editing

AI tools (ChatGPT)

Tools

Canva

CapCut

Microsoft 365

CRM

Marketing analytics

Job description

Responsibilities include creating engaging content, managing campaigns, optimizing listings, and collaborating with corporate marketing resources. The role emphasizes local visibility, reputation management, and data-driven improvements.