Local Digital Marketer - Korea (Contractor)

LMG Staffing Solutions; United States; Remote; USD 70,000 - 120,000; Full time

Job summary

LMG Staffing Solutions is seeking a hands-on Local Digital Marketer to drive campaigns for the South Korea market. You will translate regional strategies into local execution, plan and optimize paid media, and lead localization efforts across content and channels.

This role requires native Korean, strong English, and proven experience in Korean copywriting, localization, and B2B or technical marketing. Remote-friendly and collaboration with global teams are key.

Qualifications

• Native-level Korean language proficiency and strong written/verbal English.
• Korean copywriting, content marketing, or localization experience.
• Experience marketing to Korean audiences is strongly preferred.

Responsibilities

• Execute local digital marketing campaigns based on regional strategy, objectives, budget, and timelines.
• Adapt regional campaigns to the Korean market based on local behavior, trends, language, culture, and channel dynamics.
• Develop and optimize Korean-language email and EDM content, including subject lines and segmentation inputs.
• Localize industry news, white papers, technical materials, educational content, standards-related content, and thought leadership.
• Adapt headlines, calls to action, and promotional copy for Korean readers.
• Manage and optimize paid digital campaigns on Naver and Korean social channels.
• Support localized website, landing pages, and social content.
• Coordinate with internal teams, agencies, designers, and external partners for content and campaigns.
• Monitor campaign performance and optimize based on impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS.
• Conduct A/B testing on creatives, messaging, audiences, channels, and landing pages.
• Provide local market insights and recommendations to the Marketing Lead.
• Prepare regular campaign performance reports with actionable recommendations.

Skills

Korean language proficiency

English proficiency

Content localization

Digital marketing

Paid media management

Job description

Job Summary

We are looking for a hands‑on and results‑driven Local Digital Marketer to support digital marketing activities in the South Korea market. The role will be responsible for local campaign planning, execution, content localization and development, paid media management, lead generation, and campaign performance optimization. This role will work closely with the Marketing Lead to translate regional marketing strategies into effective local market execution.

Key Responsibilities

• Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines.
• Adapt regional campaigns to the Korean market based on local customer behavior, market trends, language, culture, and channel dynamics.
• Develop and optimize Korean-language email and EDM content, including subject lines, messaging, and segmentation inputs.
• Localize industry news, white papers, technical materials, educational content, standards-related content, and thought leadership.
• Adapt headlines, calls to action, campaign messaging, and promotional copy for Korean readers.
• Manage and optimize paid digital campaigns, with Naver and Korean social channels preferred where relevant.
• Support localized website, landing-page, and social/digital content as assigned.
• Coordinate with internal teams, agencies, designers, and other external partners for content and campaign production.
• Monitor campaign performance and optimize based on impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS.
• Conduct A/B testing on creatives, messaging, audiences, channels, and landing pages.
• Provide local market insights, competitor observations, and recommendations to the Marketing Lead.
• Prepare regular campaign performance reports with actionable recommendations.

Market‑Specific Requirements

• Native-level Korean language proficiency and strong written/verbal English.
• Professional Korean copywriting, content marketing, or localization experience.
• Ability to adapt marketing content rather than translate it literally.
• Does not need to be physically located in Korea, but recent, substantive experience marketing to Korean audiences is strongly preferred.
• Preferred: Naver/paid media experience, B2B or technical marketing background (electronics, manufacturing, SaaS, standards, or associations).