Local Advertising Strategist - Multi-Platform Campaigns

Adweek; Nashville (TN); On-site; USD 60,000 - 90,000; Full time

Job summary

Comcast is seeking a sales-focused professional to manage and grow a portfolio of local clients, driving revenue through outcome-driven advertising solutions across linear, streaming, and digital channels. You will use market insights and campaign data to design integrated media strategies and act as a consultative partner to influence client decisions.

Responsibilities include prospecting in the assigned territory, developing data-informed media plans, and maintaining forecasting and pipeline

Qualifications

• Sales experience and strong communication skills.
• Ability to identify client needs and present data-informed advertising solutions.
• Comfort with cold calling and prospecting in assigned territory.

Responsibilities

• Prospect, develop, and maintain local client relationships to achieve revenue targets.
• Analyze client needs and design data-informed, multi-platform advertising strategies.
• Present and execute customized media plans aligned to business objectives.
• Collaborate cross-functionally to ensure successful campaign execution and delivery.
• Maintain accurate forecasting, reporting, and pipeline tracking.
• Use attribution insights to optimize campaigns and support consultative selling.
• Prioritize territory and accounts based on local market dynamics.
• Apply cross-platform media planning across TV, streaming, and digital channels.
• Track campaign performance and interpret reporting insights.
• Develop proposals and deliver effective client presentations.
• Apply a strong consultative selling approach.

Skills

Sales

Communication

Cold Calling

Education

High School Diploma / GED

Job description

Comcast is seeking a sales-focused professional to manage and grow a portfolio of local clients, driving revenue through outcome-driven advertising solutions across linear, streaming, and digital channels. You will use market insights and campaign data to design integrated media strategies and act as a consultative partner to influence client decisions.

Responsibilities include prospecting in the assigned territory, developing data-informed media plans, and maintaining forecasting and pipeline