Local Advertising Sales Executive – Digital & TV

Nexstar Media Group, Inc.; Johnson City (TN); On-site; USD 45,000 - 75,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Sales Account Executive in Johnson City to drive new local direct business and revenue from existing clients. You will cold-call prospects, build agency partnerships, and present compelling advertising solutions across Broadcast TV, Digital, and OTT/CTV.

The role involves developing schedules with clients and station staff, delivering persuasive presentations, and growing a robust client base with a digital-forward market approach.

Qualifications

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or related field.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with acceptable driving record.
• Experience achieving long-range objectives and executing strategies.

Responsibilities

• Focus on new local direct business and generate advertising revenue by calling on clients.
• Cold-call new prospects and build agency relationships.
• Present advertising benefits and rates for all media.
• Develop advertising schedules with clients and station personnel.
• Prepare and deliver sales presentations to clients.
• Develop digital-forward go-to-market advertising strategies.
• Articulate benefits of Broadcast TV, Digital, OTT/CTV, Search and Social.
• Maintain and grow assigned accounts; develop new accounts.
• Execute additional duties as assigned.

Skills

Sales experience

Advertising

Client relationships

Digital advertising

Media knowledge

Education

Bachelor's degree

related experience

Job description

Nexstar Media Group, Inc. is seeking a Sales Account Executive in Johnson City to drive new local direct business and revenue from existing clients. You will cold-call prospects, build agency partnerships, and present compelling advertising solutions across Broadcast TV, Digital, and OTT/CTV.

The role involves developing schedules with clients and station staff, delivering persuasive presentations, and growing a robust client base with a digital-forward market approach.