Live Events Field Activation Specialist

Legends Global; Boston (MA); On-site; USD 21,000 - 29,000; Full time

Job summary

Legends Global in Boston is seeking a highly motivated, strategic individual to drive revenue growth through in-market activations, partnerships, and direct ticket sales across the Greater Boston area. This role is ideal for a go-getter who thrives in fast-paced environments, builds community relationships, and turns live events into measurable sales results.

The ideal candidate is outgoing, entrepreneurial, and comfortable representing the brand at events, pop-ups, community gatherings, and

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality, or Sports Entertainment.
• 1–3 years of experience in field marketing, promotions, ticket sales, events, brand activation, or grassroots marketing preferred.
• Strong sales mentality with a proven ability to drive revenue and engage customers.
• Self-starter with an entrepreneurial and strategic mindset.
• Excellent communication and relationship-building skills.
• Comfortable working evenings, weekends, and event schedules.
• Ability to work independently while managing multiple priorities.
• Passion for live events, sports, entertainment, or experiential marketing is a plus.
• Reliable transportation and willingness to travel throughout the Greater Boston area.

Responsibilities

• Execute grassroots marketing campaigns and live activations throughout the Greater Boston market
• Represent the brand at community events, and partner locations
• Set up and manage promotional booths, street team initiatives, and fan engagement experiences
• Create excitement and awareness that directly contributes to ticket sales growth
• Drive ticket revenue through in-person sales efforts, and promotional campaigns
• Identify and pursue new ticket distribution opportunities and local sales channels
• Meet or exceed weekly and monthly ticket sales goals
• Develop strategic ideas to increase market penetration and audience engagement
• Identify high-traffic opportunities for promotions and experiential marketing
• Collaborate cross-functionally with marketing, partnerships, and sales teams
• Assist with event-day operations as needed
• Ensure activations are executed professionally and align with brand standards
• Gather customer feedback and market intelligence to improve future campaigns

Skills

Competitive mindset

High energy

Creative thinking

Problem solving

Team player

Education

Bachelor's in Marketing/Comms/Hospitality

Job description

Legends Global in Boston is seeking a highly motivated, strategic individual to drive revenue growth through in-market activations, partnerships, and direct ticket sales across the Greater Boston area. This role is ideal for a go-getter who thrives in fast-paced environments, builds community relationships, and turns live events into measurable sales results.

The ideal candidate is outgoing, entrepreneurial, and comfortable representing the brand at events, pop-ups, community gatherings, and