Listing & Marketing Manager

The W Real Estate Group, LPT Realty powered by PLACE; Wake Forest (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

The W Real Estate Group, LPT Realty powered by PLACE is seeking a Listing & Marketing Manager to drive pre-listing processes and marketing strategy for our NC real estate team. You will own listing coordination, vendor scheduling, and MLS data accuracy while also leading digital campaigns, print collateral, and social content to attract buyers and sellers.

The role emphasizes systems-driven organization, creative marketing design, and audience engagement across channels.

Qualifications

• 2+ years in real estate administration, listing coordination, or marketing.
• Real estate license is a strong plus but not required.
• Proficient with CRM platforms, MLS, and basic website CMS.

Responsibilities

• Coordinate listing prep, seller disclosures, and pre-listing materials.
• Coordinate photography, videography, 3D tours, staging, and inspections.
• Enter and maintain MLS data per local rules.
• Write SEO-friendly property descriptions highlighting features.
• Manage lockboxes, signs, and on-site logistics.
• Communicate with sellers with weekly market and feedback updates.
• Track inventory, expirations, and price changes.
• Create marketing collateral for listings and brand campaigns.
• Develop social media content calendars and post listings and updates.
• Set up digital ads and email newsletters to generate leads.
• Keep website/CRM updated and ensure lead funnels work.

Skills

Real estate administration

Listing coordination

Marketing fluency

Communication

Detail orientation

Education

Real estate license (NC) – preferred

Tools

Brivity

Follow Up Boss

Salesforce

MLS systems

WordPress

Squarespace

Canva

Adobe InDesign

Photoshop

Mailchimp

Constant Contact

Job description

Summary

We are seeking a highly organized, creative, and detail-oriented

Summary

We are seeking a highly organized, creative, and detail-oriented Listing & Marketing Manager to join our growing real estate team. In this dual role, you will be the command center for all new properties hitting the market—ensuring a flawless pre-listing process—while simultaneously driving the marketing strategy for our brand and our properties. The ideal candidate is a systems-driven professional who loves checklists just as much as they love designing beautiful marketing campaigns and engaging with audiences on social media.

Responsibilities

Listing Coordination & Management

• Pre-Listing Prep: Prepare listing agreements, seller disclosures, and pre-listing presentations for the lead agent.
• Vendor Coordination: Schedule and coordinate professional photography, videography, 3D tours, staging, and pre-listing inspections.
• MLS Management: Accurately enter and maintain all property data in the Multiple Listing Service (MLS), ensuring compliance with local board rules.
• Property Copywriting: Write compelling, SEO-friendly property descriptions highlighting key features and selling points.
• On-Site Logistics: Arrange for lockbox installation, yard sign placement, and the delivery of directional signs.
• Seller Communication: Serve as the primary point of contact for sellers during the "coming soon" and "active" phases, providing weekly updates on showing feedback, market activity, and marketing metrics.
• Status Tracking: Track all listing inventory, monitor expiration dates, and process price reductions or status changes promptly.

Property & Brand Marketing

• Asset Creation: Design high-quality digital and print collateral for all listings, including property flyers, brochures, "Just Listed" postcards, and open house materials using [Canva / Adobe Creative Suite].
• Social Media Management: Develop and execute a content calendar across Instagram, Facebook, TikTok, and LinkedIn. Post reels, stories, and engaging content featuring active listings, market updates, and team culture.
• Digital Advertising: Set up and manage targeted social media ad campaigns and Google Ads to generate buyer and seller leads.
• Email Marketing: Draft and send weekly newsletters and targeted e-blasts to our database of clients and local agents.
• Website & CRM Management: Keep the team website updated with current inventory, recent sales, and blog posts. Ensure all lead-generation funnels are tracking properly in the CRM.
• Event Planning: Coordinate client appreciation events, community outreach, and mega-open houses.
• Brand Consistency: Act as the gatekeeper for the team’s brand, ensuring all public-facing materials adhere to our style guidelines and voice.

Qualifications

• Experience: 2+ years of experience in real estate administration, listing coordination, or a dedicated marketing role (Real estate license is a strong plus, but not required).
• Tech-Savvy: Proficient with CRM platforms (e.g., Brivity, Follow Up Boss, Salesforce), MLS systems, and basic website CMS (WordPress, Squarespace).
• Design Chops: Strong eye for design with proficiency in Canva, Adobe InDesign, or Photoshop.
• Marketing Fluency: Understanding of social media algorithms, email marketing platforms (Mailchimp, Constant Contact), and basic digital ad spend.
• Detail-Oriented: Exceptional organizational skills with the ability to manage 10+ active listings simultaneously without letting anything slip through the cracks.
• Communication: Excellent written and verbal communication skills; comfortable speaking directly with high-net-worth clients and demanding vendors.
• Having a valid North Carolina Real Estate license is preferred but not required

About-our-team

We are one of the TOP 50 Teams in North Carolina powered by PLACE, a broker-agnostic business services and technology platform transforming the industry for top agents and their customers. Join and gain in-house marketing and design services, daily live professional development opportunities, superior technology that eliminates up to 75% of daily tasks, and more. We invest in your future by providing opportunities for personal and professional growth, so you can dream bigger while gaining exponential leverage and success within our powered by PLACE team.