LinkedIn/Meta Paid Social Specialist — Remote Contract

Rozgoo; United States; Remote; USD 98,000 - 131,000; Full time

Job summary

Webflow is seeking a contract Paid Social Specialist to own day-to-day execution and optimization across LinkedIn (primary) and Meta (secondary). The role is hands-on, with strategy and budgeting guided by the growth marketing manager.

You’ll turn approved briefs into well-built, optimized, and measurably performing campaigns. Expected to run full-funnel LinkedIn campaigns, account-based audiences, and weekly optimization cadences.

Responsibilities

• Build, restructure, and maintain full-funnel LinkedIn campaigns across upper, mid, and lower funnel
• Deploy account-based and contact-level audience lists supplied by the growth team
• Manage tiered Sponsored Messages, Document Ads, and single-image programs
• Run a weekly optimization cadence: bids, budgets, audience refinement, creative rotation, CPM and efficiency management
• Run Meta mid-funnel retargeting and account-based programs
• Design and execute in-platform experiments — audience, format, bid strategy, funnel structure
• Manage EMEA full-funnel LinkedIn campaigns from approved regional strategy
• Build and maintain separate regional retargeting pools
• Keep EMEA segmented from core market at all times, in both build structure and reporting
• Own brand campaign builds and monthly optimization cycles across LinkedIn and Meta
• Measure brand work on reach, frequency, and brand lift signals — not direct conversion

Job description

Webflow is seeking a contract Paid Social Specialist to own day-to-day execution and optimization across LinkedIn (primary) and Meta (secondary). The role is hands-on, with strategy and budgeting guided by the growth marketing manager.

You’ll turn approved briefs into well-built, optimized, and measurably performing campaigns. Expected to run full-funnel LinkedIn campaigns, account-based audiences, and weekly optimization cadences.