Lifestyle Leasing & Sales Specialist

Cortland; Duluth (MN); On-site; USD 36,000 - 60,000; Full time

Job summary

Cortland in Duluth, MN is seeking a Leasing & Sales Consultant to drive occupancy and revenue at our community. You will sell a lifestyle, engage prospects, and convert interest into residents by delivering a concierge-level leasing experience.

You will manage the sales pipeline, maintain CRM records, and plan resident events while representing Cortland’s premium brand with integrity and professionalism.

Qualifications

• 6+ months of sales, customer-facing, or performance-driven experience preferred.
• Strong desire to succeed in a goal-oriented, fast-paced sales environment.
• Confident, persuasive, and people-focused with a natural ability to build rapport.
• Coachable and resilient, with a positive attitude and willingness to learn.
• Motivated by targets, results, and earning potential; comfortable being held to goals.
• Organized and disciplined with follow-up, time management, and attention to detail.
• Comfortable learning and using CRM systems to track leads and customer interactions.
• Professional, polished, and approachable with a strong sense of personal presentation.
• Aligns with company values and takes pride in representing a premium brand experience.

Responsibilities

• Drive occupancy and revenue by achieving and exceeding leasing goals, conversion targets, and KPIs.
• Actively manage your sales pipeline—follow up promptly, nurture potential residents, and close leases with confidence.
• Use consultative selling techniques to uncover needs, present solutions, and create value for each prospective resident.
• Keep CRM records accurate and up to date for all interactions.
• Monitor and report on lead activity, conversion metrics, and pipeline health.
• Stay organized and disciplined to ensure timely follow-up and consistent engagement.
• Guide potential residents through the leasing process with confidence and care, making it simple and enjoyable.
• Deliver a concierge-level experience by anticipating needs and creating memorable interactions.
• Build lasting relationships that inspire loyalty and referrals through exceptional service.
• Represent the community as an ambassador, showcasing not just homes but a lifestyle of premium living.
• Handle objections gracefully, turning challenges into opportunities.
• Establish, manage, and maintain marketing programs and social media to attract residents.
• Plan and execute resident events and engagement programs that strengthen community ties.

Skills

Sales experience

Customer-facing

CRM familiarity

Communication

Tools

CRM software

Job description

Cortland in Duluth, MN is seeking a Leasing & Sales Consultant to drive occupancy and revenue at our community. You will sell a lifestyle, engage prospects, and convert interest into residents by delivering a concierge-level leasing experience.

You will manage the sales pipeline, maintain CRM records, and plan resident events while representing Cortland’s premium brand with integrity and professionalism.