Lifestyle Brand Manager - Collaborations & Growth

Steve Madden; New York (NY); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Health and dental insurance

Life insurance

Disability insurance

401(k) plan

Paid holidays

Generous paid time off

Job summary

Steve Madden is seeking a Brand Manager to elevate the brand from footwear leader into a cross-category lifestyle brand, overseeing storytelling, collaborations, and growth initiatives across product, marketing, creative, and partnerships. The role is on-site in the LIC office.

The position requires 5-8+ years in brand management or related roles, a strong understanding of fashion, and the ability to manage multiple projects to deadlines. Competitive salary and benefits offered.

Qualifications

• Bachelor's degree or equivalent experience.
• 5-8+ years in brand management or marketing (fashion/retail preferred).
• Strong understanding of product, storytelling, and commerce.
• Experience with collaborations, partnerships, or integrated campaigns.
• Deep passion for fashion, trends, and culture.
• Proven ability to manage multiple projects simultaneously and meet deadlines.

Responsibilities

• Act as a central connector across marketing, creative, merchandising, e-commerce, and wholesale.
• Manage timelines, deliverables, and execution with organization and urgency.
• Operate with a nimble, solutions-oriented mindset in a fast-paced environment.
• Identify, develop, and execute strategic brand collaborations that drive buzz and new customer acquisition.
• Serve as a key liaison across collaborators, ensuring alignment from concept through launch.
• Able to manage multiple projects and deadlines with support and resources as needed.
• Perform other duties and special projects as assigned.

Skills

Brand storytelling

Project management

Adaptability

Brand collaborations

Relationship management

Trend awareness

Communication

Attention to detail

Education

Bachelor's degree or equivalent experience

Job description

Steve Madden is seeking a Brand Manager to elevate the brand from footwear leader into a cross-category lifestyle brand, overseeing storytelling, collaborations, and growth initiatives across product, marketing, creative, and partnerships. The role is on-site in the LIC office.

The position requires 5-8+ years in brand management or related roles, a strong understanding of fashion, and the ability to manage multiple projects to deadlines. Competitive salary and benefits offered.