Brand Manager

Steve Madden; New York (NY); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Health and dental insurance

Life insurance

Disability insurance

401(k) plan

Paid holidays

Generous paid time off

Job summary

Steve Madden is seeking a Brand Manager to elevate the brand from footwear leader into a cross-category lifestyle brand, overseeing storytelling, collaborations, and growth initiatives across product, marketing, creative, and partnerships. The role is on-site in the LIC office.

The position requires 5-8+ years in brand management or related roles, a strong understanding of fashion, and the ability to manage multiple projects to deadlines. Competitive salary and benefits offered.

Qualifications

• Bachelor's degree or equivalent experience.
• 5-8+ years in brand management or marketing (fashion/retail preferred).
• Strong understanding of product, storytelling, and commerce.
• Experience with collaborations, partnerships, or integrated campaigns.
• Deep passion for fashion, trends, and culture.
• Proven ability to manage multiple projects simultaneously and meet deadlines.

Responsibilities

• Act as a central connector across marketing, creative, merchandising, e-commerce, and wholesale.
• Manage timelines, deliverables, and execution with organization and urgency.
• Operate with a nimble, solutions-oriented mindset in a fast-paced environment.
• Identify, develop, and execute strategic brand collaborations that drive buzz and new customer acquisition.
• Serve as a key liaison across collaborators, ensuring alignment from concept through launch.
• Able to manage multiple projects and deadlines with support and resources as needed.
• Perform other duties and special projects as assigned.

Skills

Brand storytelling

Project management

Adaptability

Brand collaborations

Relationship management

Trend awareness

Communication

Attention to detail

Education

Bachelor's degree or equivalent experience

Job description

General Summary

The Brand Manager will play a critical role in driving the evolution of Steve Madden from a footwear leader into a cross-category lifestyle brand in addition to sub brands including Madden Girl and Madden NYC. This individual sits at the intersection of product, marketing, creative, and partnerships - working on brand storytelling and key growth initiatives that fuel cultural relevance and commercial impact. The responsibilities described below are considered essential functions of the role. This position is based in our LIC office and requires working on-site.

Key Responsibilities

• Act as a central connector across marketing, creative, merchandising, e-commerce, and wholesale
• Manage timelines, deliverables, and execution with a high level of organization and urgency
• Operate with a nimble, solutions-oriented mindset in a fast-paced environment
• Identify, develop, and execute strategic brand collaborations that drive buzz and new customer acquisition
• Serve as a key liaison across collaborators, ensuring alignment from concept through launch
• Able to manage multiple projects and deadlines with support and resources as needed
• Perform other duties and special projects as assigned

Specific Job Skills

• Strong eye for trend, tone, and visual storytelling across channels
• Strong project management skills with the ability to drive timelines and cross-functional alignment
• Ability to move quickly and pivot in a fast-paced, deadline-driven environment
• Deep understanding of fashion trends, consumer behavior, and competitive landscape
• Experience developing and executing brand collaborations from concept to launch
• Strong relationship management skills with internal stakeholders and external partners
• Ability to identify culturally relevant partners that drive brand heat and new customer acquisition
• Exceptional communication and collaboration skills across marketing, creative, merchandising, and sales
• Highly organized with strong attention to detail

Required Qualifications

• Bachelor's degree or equivalent experience
• Minimum of 5-8+ years of experience in brand management, marketing, or related roles (fashion/retail preferred)
• Strong understanding of the intersection of product, storytelling, and commerce
• Experience working on collaborations, partnerships, or integrated campaigns
• Deep passion for fashion, trends, and culture
• Proven ability to manage multiple projects simultaneously and meet tight deadlines

The expected base salary for this position ranges from $110,000-$120,000. Ranges are based on various factors such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.