Brand Manager

FashionUnited; New York (NY); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Health and dental insurance

Life insurance

Disability insurance

401K

Paid holidays

Generous paid time-off policy

Career opportunities

Job summary

FashionUnited is seeking a Brand Manager to drive the evolution of Steve Madden from a footwear leader to a cross-category lifestyle brand. The role involves acting as a central connector across marketing and creative, managing brand collaborations, and executing strategic initiatives. The successful candidate will have at least 5-8 years of experience, a strong understanding of fashion trends, and exceptional project management skills. Competitive salary and benefits are offered, including health and dental insurance and a dynamic work environment.

Qualifications

• Minimum of 5–8+ years of experience in brand management, marketing, or related roles (fashion/retail preferred).
• Experience working on collaborations, partnerships, or integrated campaigns.
• Proven ability to manage multiple projects simultaneously and meet tight deadlines.

Responsibilities

• Act as a central connector across marketing, creative, merchandising, e-commerce, and wholesale.
• Identify, develop, and execute strategic brand collaborations that drive buzz.
• Manage timelines, deliverables, and execution with a high level of organization.

Skills

Strong eye for trend, tone, and visual storytelling across channels

Strong project management skills

Ability to pivot in a fast-paced environment

Deep understanding of fashion trends

Experience in brand collaborations

Strong relationship management skills

Exceptional communication and collaboration skills

Highly organized with strong attention to detail

Education

Bachelor’s degree or equivalent experience

Job description

The Brand Manager will play a critical role in driving the evolution of Steve Madden from a footwear leader into a cross-category lifestyle brand in addition to sub brands including Madden Girl and Madden NYC. This individual sits at the intersection of product, marketing, creative, and partnerships—working on brand storytelling and key growth initiatives that fuel cultural relevance and commercial impact.

The responsibilities described below are considered essential functions of the role. This position is based in our LIC office and requires working on-site.

Key Responsibilities

• Act as a central connector across marketing, creative, merchandising, e-commerce, and wholesale
• Manage timelines, deliverables, and execution with a high level of organization and urgency
• Operate with a nimble, solutions-oriented mindset in a fast-paced environment
• Identify, develop, and execute strategic brand collaborations that drive buzz and new customer acquisition
• Serve as a key liaison across collaborators, ensuring alignment from concept through launch
• Able to manage multiple projects and deadlines with support and resources as needed
• Perform other duties and special projects as assigned

Specific Job Skills

• Strong eye for trend, tone, and visual storytelling across channels
• Strong project management skills with the ability to drive timelines and cross-functional alignment
• Ability to move quickly and pivot in a fast-paced, deadline-driven environment
• Deep understanding of fashion trends, consumer behavior, and competitive landscape
• Experience developing and executing brand collaborations from concept to launch
• Strong relationship management skills with internal stakeholders and external partners
• Ability to identify culturally relevant partners that drive brand heat and new customer acquisition
• Exceptional communication and collaboration skills across marketing, creative, merchandising, and sales
• Highly organized with strong attention to detail

Required Qualifications

• Bachelor’s degree or equivalent experience
• Minimum of 5–8+ years of experience in brand management, marketing, or related roles (fashion/retail preferred)
• Strong understanding of the intersection of product, storytelling, and commerce
• Experience working on collaborations, partnerships, or integrated campaigns
• Deep passion for fashion, trends, and culture
• Proven ability to manage multiple projects simultaneously and meet tight deadlines

The expected base salary for this position ranges from $110,000-$120,000. Ranges are based on various factors such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.