LifeLock Lead Product Manager, Mobile & AI Assistant

Apply; Mountain View (CA); Hybrid; USD 220,000 - 250,000; Full time

Benefits offered by this job

401(k) match

Health insurance options

Unlimited paid time off

Job summary

Apply is seeking a Lead Product Manager in Mountain View, CA (Hybrid) to oversee the mobile platform and develop an AI Assistant to enhance member interactions. This role requires over 10 years in product management, including experience managing mobile apps and AI products.

The ideal candidate will demonstrate ability to prioritize features, manage app submissions, and define quality metrics for AI responses. Great compensation package includes 401(k) match, health insurance, and unlimited paid time off.

Qualifications

• 10+ years in product management; 4+ years owning a mobile product at scale.
• Proven track record shipping consumer mobile features end-to-end.
• Experience with IAP, App Store management, and mobile growth mechanics.

Responsibilities

• Own the iOS and Android roadmap, prioritizing features.
• Define the vision and roadmap for an AI assistant.
• Represent LifeLock mobile in platform initiatives.

Skills

Product management

Mobile app development

AI/LLM product experience

Analytical skills

App Store management

A/B testing

Job description

About the Role

LifeLock is growing, and mobile and AI Assistant are the primary surfaces where members experience the product every day. We’re looking for a Lead Product Manager to own the mobile platform and lead the build‑out of our AI Assistant, a new capability that will redefine how members interact with their identity protection.

Key Responsibilities

Mobile Platform

• Own the iOS and Android roadmap, what gets built, when it ships, and how it sequences against business goals
• Make prioritization calls: features vs. tech debt, scope cuts in a release, sequencing against a small engineering team
• Handle App Store and Play Store submissions, store listing content, platform mandates, and release issues
• Manage in‑app purchase flows, SKU creation, and monetization via IAP channel
• Drive growth levers: web‑to‑app conversion and download hooks in onboarding

AI Assistant

• Define the vision and roadmap for an agentic assistant that helps LifeLock members on their identity risks
• Build and own the eval framework: define what good looks like for AI responses, instrument quality metrics, design human and automated eval pipelines, and establish feedback loops that continuously improve the assistant
• Partner with ML/AI engineering to set model behavior standards including accuracy, tone, safety, and response quality
• Instrument the assistant for post‑launch learning: flag regressions, surface win/loss patterns, and drive iterative improvement with data

Cross‑functional & Platform

• Represent LifeLock mobile in Gen Digital platform initiatives integrated Norton/LifeLock app, shared platform components, Mobile SDK
• Coordinate with Legal, Compliance, Finance, Retention Marketing, and CS to get features across the line
• Build business cases with Finance for major investments; track ROI post‑launch

About you

• 10+ years in product management; 4+ years owning a mobile product at scale (iOS + Android)
• Proven track record shipping consumer mobile features end‑to‑end
• Direct experience building or scaling an AI/LLM‑powered product, including defining eval frameworks, quality metrics, and human feedback pipelines
• Comfort working in a complex, regulated environment (fintech, identity, or security a plus)
• Strong analytical instincts, you define KPIs before launch, not after, and you use data to make calls, not just reports
• Experience with IAP, App Store management, and mobile growth mechanics (ATT, web‑to‑app, deep linking)
• Able to operate at multiple altitudes: strategy and roadmap one day, grooming tickets and reviewing acceptance criteria the next
• Experience with A/B testing and conversion optimization on mobile purchase flows

Nice to Have

• Familiarity with Gen Digital’s platform (Norton, LifeLock) or adjacent identity/security products
• Prior work on 0→1 features in a large‑scale consumer app

Why This Role

LifeLock has strong product‑market fit with a growing member base. Mobile is where the experience lives. AI is where the experience is going. This role sits at both intersections with real ownership, a clear charter, and direct impact on member growth and retention metrics.

Location

Mountain View, CA (Hybrid)

Compensation

The annual base salary for this position is expected to be between $220,000 and $250,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.