Lifecycle & Retention Marketing Lead

Flooret; Grapevine (TX); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Flooret is seeking a Retention Marketing Manager to own and elevate our lifecycle program across email, SMS, and onsite acquisition. This hybrid role partners with our Director of Marketing and our lifecycle agency to translate strategy into briefs and ensure on-brand, results-driven execution.

You’ll manage multiple moving pieces with a solutions-oriented mindset, collaborating across teams to optimize retention, engagement, and list growth while maintaining high standards and proactive

Qualifications

• 3–5+ years in CRM, lifecycle, email/SMS, or retention marketing.
• Proven project management skills; keep workstreams organized and on schedule.
• Experience managing agency, freelance, or vendor relationships; clear briefs and accountability.
• Strong writing skills with sharp brand voice.
• Analytical mindset with testing, segmentation, and reporting.
• A collaborative, positive attitude and proactive communication.
• Attention to detail and a passion for polished execution.
• Experience in interior design, home goods, or home improvement brands is a plus.

Responsibilities

• Own lifecycle strategy and retention program with the Director of Marketing.
• QA and refine email/SMS copy, align with brand voice, and ensure compliance.
• Own list growth initiatives across onsite popups, landing pages, and forms.
• Collaborate with Creative, Social, and eCommerce for channel cohesion.
• Serve as liaison between Flooret and the lifecycle marketing agency; translate strategy into briefs.
• Manage campaign calendars, deadlines, and agency deliverables; monitor KPIs.

Skills

CRM & lifecycle marketing

Project management

Agency/vendor management

Copywriting

Analytics & testing

Cross-functional collaboration

Attention to detail

Interior design/home goods branding

Job description

Flooret is seeking a Retention Marketing Manager to own and elevate our lifecycle program across email, SMS, and onsite acquisition. This hybrid role partners with our Director of Marketing and our lifecycle agency to translate strategy into briefs and ensure on-brand, results-driven execution.

You’ll manage multiple moving pieces with a solutions-oriented mindset, collaborating across teams to optimize retention, engagement, and list growth while maintaining high standards and proactive