Lifecycle Operations Manager

ryzesuperfoods; United States; On-site; USD 95,000 - 140,000; Full time

Job summary

RYZE is seeking a lifecycle engineering specialist to translate briefs into robust customer journeys using Klaviyo and Postscript, with a focus on coordinated email and SMS flows. You will own the tech health of the stack (Klaviyo, Postscript, Shopify, Recharge), verify tracking accuracy across events, and establish governance to keep sending rules consistent as programs scale.

This is a fast-moving, data-driven role in a lean team.

Responsibilities

• Translate Strategy into Built Experiences by turning briefs into live flows in Klaviyo and Postscript.
• Interrogate the brief to surface gaps like subscribers, active flows, recent sends, and order history.
• Tell Marketing when something isn't buildable and propose workable alternatives.
• Configure the full logic layer: triggers, filters, conditional splits, profile conditions, timing, and suppression.
• Coordinate email and SMS to avoid conflicts and establish governance for sending rules.
• Own the technical health of our lifecycle stack—Klaviyo, Postscript, Shopify, and Recharge.
• Own the tracking layer end to end: ensure Shopify, Recharge, and on-site events land in Klaviyo with correct properties.
• Configure and troubleshoot webhooks, API-driven events, and custom metrics.
• Maintain source-of-truth definitions for events, attributes, and segments for retention programs.
• Build reusable systems—templates and blocks—to speed up journeys.
• Lead evaluation and onboarding of new capabilities with impact vs. complexity in mind.
• Own pre-send QA for every email and SMS: dynamic content, alt text, dark mode, and rendering.
• QA landing pages: forms, consent, redirects, mobile rendering, and tracking firing.
• QA product and subscription configuration: plans, discounts, and swap/upsell flows.
• Operationalize A/B tests end to end with measurable instrumentation.
• Define experiment frameworks with clear metrics and sample sizes.
• Monitor flow health, delivery, and errors; surface issues on dashboards.

Tools

Klaviyo

Postscript

Shopify

Recharge

Job description

COMPANY

RYZE was founded in 2019 by Andrée Werner and Rashad Hossain, out of a parents' basement, with a mission to change daily health, starting with the morning routine: a nutrient-dense mushroom coffee delivering clean energy, mental clarity, and immune support. Built on a Direct-to-Consumer foundation with a performance marketing engine, RYZE achieved hockey‑stick growth and a community of over 1 million active subscribers.

DTC remains the foundation, but RYZE has expanded into mass retail, quickly becoming the #2 item in Target's overall coffee category and is now executing a multi‑channel expansion, with a cross‑category launch coming in early 2027.

RYZE is uniquely positioned to redefine how people think about daily wellness.

We're a lean, fast‑moving, mission‑driven team who believe daily rituals create the foundation for living your greatest life, and we're just getting started!

What you'll do

• Translate Strategy into Built Experiences Take lifecycle briefs, journey maps, and campaign strategy and turn them into robust, tested, live flows in Klaviyo and Postscript - built and scheduled, not near‑final drafts.
• Interrogate the brief before you build it: surface gaps a strategist wouldn't think to specify - customers already in the flow, active subscribers, recent sends, no order history.
• Tell Marketing when something isn't buildable as written - and come back with the version that is, or the work required to make it possible.
• Configure the full logic layer: triggers, filters, conditional splits, profile property conditions, wait timing, smart sending, and suppression.
• Coordinate email and SMS so channels complement rather than collide, and build the guardrails and governance that keep sending rules consistent as the program grows.
• Build the Foundation That Makes It Possible Own the technical health of our lifecycle stack - Klaviyo, Postscript, Shopify, and Recharge - including integration stability, data governance, and documentation that outlives any one person's memory.
• Own the tracking layer end to end: verify that Shopify, Recharge, and on‑site events land in Klaviyo with the right properties, on the right profile, at the right time. If Marketing wants to trigger on something we don't currently capture, you make it capturable.
• Configure and troubleshoot webhooks, API‑driven events, custom metrics, and profile properties.
• Maintain source‑of‑truth definitions for the events, attributes, and segments the retention program runs on.
• Drive operational efficiency by building reusable systems - modular templates, universal content blocks, dynamic content logic - so the tenth version of a journey takes a fraction of the time the first one did.
• Lead the evaluation and onboarding of new capabilities with a clear view of impact vs. complexity.
• Own the pre‑send QA standard for every email and SMS build: dynamic content and personalization across edge cases, link and UTM accuracy, alt text, dark mode, mobile, and rendering across major inbox clients.
• QA the technical side of landing pages: form and popup behavior, consent capture, list assignment, redirects, mobile rendering, and whether tracking actually fires.
• QA product and subscription configuration: variants, selling plans, discount and bundle logic, Recharge subscription rules, one‑time vs. recurring behavior, and swap or upsell flows.
• Operationalize A/B tests end to end: audience configuration, randomization, holdouts, and instrumentation that's actually measurable.
• Help define clear experiment frameworks - success metrics, sample sizes, timelines - and make sure the implementation is technically sound so results mean something.
• Monitor flow health, delivery, and errors proactively.
• Broken things should surface on your dashboard, not in a post‑mortem.
• Find and fix silent failures before they become reporting problems: events that stopped firing, properties that drifted, duplicate or mis‑identified profiles, integrations that quietly desynced.
• Monitor sending health - bounce and complaint rates, list growth quality, suppression hygiene, sunset logic - and keep authentication and sending domain configuration in good standing.
• Own reporting requirements for lifecycle ops: flow health, delivery and error monitoring, and experiment status.
• Proactively consolidate or retire journeys that add operat