Lifecycle Martech Architect

Polymarket; New York (NY); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Competitive salary & equity

Unlimited PTO

Full Health, Vision, & Dental coverage

401k match

Hardware setup: new MacBook Pro

Job summary

Polymarket’s Growth team seeks a Martech Director to own the full technical and operational lifecycle program. You will manage the martech stack, campaign orchestration, data pipelines feeding the CRM, QA standards, and deployment governance to scale reliably.

You’ll aim to stabilize current infra, remove debt, and roadmap a fully automated lifecycle with AI-driven personalization. You’ll lead the architecture and roadmap, balancing build vs.

Qualifications

• 5+ years in marketing automation, martech, or CRM operations with hands-on ownership of the technical layer.
• Experience owning data pipelines and integrations in a martech context, linking CRM with upstream data sources.
• Deep platform administration experience across marketing automation and CRM tools.
• Experience setting operational and QA standards for a mature lifecycle program, incl. deployment governance.

Responsibilities

• Own the Lifecycle martech stack as primary admin: configuration, integrations, troubleshooting, deployment standards across all lifecycle tracks.
• Build and maintain campaign orchestration logic across acquisition, retention, and reactivation, moving toward automated execution with data signals and AI where applicable.
• Manage integrations between martech stack and upstream data pipelines with central data team.
• Audit and maintain CRM data hygiene and document interfaces between lifecycle ops and data team.
• Translate stack gaps into roadmap, present build vs. buy tradeoffs and architecture recommendations.
• Set and enforce operational standards for retention program, including QA processes and testing cadence.

Skills

Marketing automation

Martech admin

CRM operations

Data pipeline ownership

QA standards

Build vs. buy decisions

AI in lifecycle

Tools

CRM platforms

Data integration tools

Analytics platforms

Job description

Polymarket’s Growth team seeks a Martech Director to own the full technical and operational lifecycle program. You will manage the martech stack, campaign orchestration, data pipelines feeding the CRM, QA standards, and deployment governance to scale reliably.

You’ll aim to stabilize current infra, remove debt, and roadmap a fully automated lifecycle with AI-driven personalization. You’ll lead the architecture and roadmap, balancing build vs.