Lifecycle Marketing Specialist

Stratasys; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Lifecycle Marketing Specialist to join their Global Lifecycle Marketing team. In this dynamic role, you will be at the forefront of executing and optimizing lifecycle campaigns, managing marketing automation platforms, and supporting global marketing efforts. Your expertise will ensure seamless execution of email campaigns, data segmentation, and lead nurturing strategies. This innovative firm values collaboration and proactive problem-solving, making it an exciting opportunity for those passionate about driving engagement and pipeline results in a fast-paced environment. Join a team that is shaping the future of 3D printing and marketing excellence.

Qualifications

• 5+ years of experience in lifecycle marketing and marketing automation.
• Proven expertise in Marketo and/or HubSpot for campaign execution.

Responsibilities

• Execute and optimize lifecycle marketing campaigns using Marketo and HubSpot.
• Manage campaign workflows and ensure effective data synchronization.

Skills

Lifecycle Marketing

Marketing Automation

Email Marketing

Data Segmentation

Lead Scoring

Project Management

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Marketo

HubSpot

Salesforce CRM

Monday.com

Google Analytics

Bizible

Job description

We at Stratasys are passionate believers in the value and power of 3D printing, and in the change it can bring to design, innovation and manufacturing. The solutions we create are used by over 20,000 enterprises worldwide, and are rapidly changing the way products are imagined, designed, marketed, produced, supplied and sold. We are literally shaping the world that surrounds us – from the products and services in our lives and homes, to our health and quality of life, our transport, security and economies, to how we teach, research and even learn.
Stratasys is the largest 3D printing solutions’ company in the world – a company at the forefront of 3D printing innovation for more than 25 years.

Stratasys is looking for a Lifecycle Marketing Specialist to join our Global Lifecycle Marketing team. In this role, you’ll execute and optimize lifecycle campaigns, manage marketing automation platforms, and support global and regional marketing efforts to improve engagement and drive pipeline results. You’ll also play a key role in campaign operations, data segmentation, lead scoring, and platform integrations to ensure smooth and effective marketing execution.

Key Responsibilities

1. Build and execute email campaigns in Marketo and/or HubSpot, including newsletters, nurture flows, event promotions, and lifecycle journeys—using best practices to drive engagement.
2. Translate campaign briefs into full executions, coordinating timelines, assets, and approvals with cross-functional teams.
3. Manage campaign workflows using Monday.com, ensuring tasks are organized and deadlines are met.
4. Create and maintain automation flows, forms, and landing pages; manage user access and platform setup.
5. Ensure seamless data sync and accurate campaign tracking between Salesforce and marketing automation tools.
6. Segment audiences based on lifecycle stage, campaign goals, and lead scoring logic; continuously improve targeting and personalization.
7. Act as the marketing automation expert, supporting teams with guidance, training, and process improvements.

What You Will Bring:

1. 5+ years of hands-on experience in lifecycle marketing, marketing automation, or email marketing.
2. Proven experience with Marketo and/or HubSpot, including campaign setup, automation flows, and lead nurturing.
3. Strong understanding of email marketing best practices, segmentation, and lifecycle strategy.
4. Working knowledge of Salesforce CRM, especially syncing data and tracking campaign performance.
5. Experience using Monday.com (or similar tools) to manage tasks, timelines, and workflows.
6. Excellent organizational and project management skills with attention to detail.
7. Strong communication and collaboration abilities, with a proactive, can-do attitude.
8. Familiarity with Google Analytics, Bizible, and webinar platforms – Advantage.
9. Excellent English speaking and writing.