Lifecycle Marketing Specialist

Lever, Inc.; San Francisco (CA); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

401(k)

Benefits: medical, dental, vision

Equity

Flexible hours

Hybrid work model

13 company holidays

Employee discount

Cell phone stipend

Commute reimbursement

Room upgrade

Job summary

Thuma is seeking a Lifecycle Marketing Specialist to own and optimize email and SMS programs across the customer lifecycle. You will work hands-on with Creative, eCommerce, Digital Merchandising, and Analytics to craft communications that deepen customer relationships.

You will lead campaigns from build to delivery, manage automated journeys, and ensure accuracy, on-brand messaging, and timely execution while embracing efficient, data-driven experimentation.

Qualifications

• 2–4 years in lifecycle, email, CRM or eCommerce marketing.

Responsibilities

• Build, schedule, and deploy email and SMS campaigns, including audiences and UTMs.
• Own campaign QA to ensure render accuracy.
• Support and optimize automated lifecycle flows.
• Manage lifecycle calendar and Asana workflow, surfacing risks early.
• Collaborate with Creative, Copy, Digital Merchandising and Brand Strategy to keep briefs on schedule.
• Support testing across creative, copy, offers, audiences, cadence and personalization.
• Contribute to list growth through email and SMS capture strategy.
• Deliver recurring and ad hoc reporting and translate results into recommendations.
• Maintain standards for documentation, templates, linking practices and QA.

Skills

Lifecycle marketing

Email campaigns

CRM

eCommerce marketing

Tools

Klaviyo

Asana

Figma

Shopify

Attentive

Tableau

Job description

Thuma is seeking a Lifecycle Marketing Specialist to support our email and SMS programs. Reporting to the Manager of Lifecycle Marketing, you will bring campaigns and automated journeys to life, ensuring each one is accurate, on-brand, and delivered on time

This is a hands-on role for someone who pairs precision with sound marketing judgment. You will work closely with Creative, eCommerce, Digital Merchandising, and Analytics to build communications that deepen our relationship with the customer.

You Will

• Build, schedule, and deploy email and SMS campaigns, including audiences, suppressions, personalization, links, and UTMs.
• Own campaign QA, ensuring they render exactly as intended.
• Support and optimize our automated lifecycle flows.
• Manage the lifecycle calendar and the Asana workflow, securing inputs and surfacing risks early.
• Partner with Creative, Copy, Digital Merchandising, and Brand Strategy to keep briefs on schedule.
• Support testing across creative, copy, offers, audiences, cadence, and personalization.
• Contribute to list growth through email and SMS capture strategy and testing.
• Deliver recurring and ad hoc reporting, and translate the results into recommendations.
• Maintain our standards for documentation, templates, linking practices, and QA.

This Might Describe You

• 2 to 4 years in lifecycle, email, CRM, or eCommerce marketing.
• Exceptional attention to detail and organization. You manage deadlines and stakeholders without losing the thread.
• An instinct for efficiency, including using AI to streamline your own workload.
• A methodical approach to quality assurance and full ownership of the accuracy of your work.
• Clear communication and the judgment to raise risks before they become problems.
• Equal parts executor and problem solver. You find a path when one is not obvious.
• Genuine curiosity about customer behavior and what motivates it.
• Enthusiasm and an appetite to grow. We will teach the craft.

Nice to have

• Hands-on campaign building in Klaviyo or a comparable platform.
• A working understanding of segmentation, personalization, testing, deliverability, and lifecycle performance.
• Fluency in tools such as Asana, Figma, Shopify, Attentive, or Tableau.
• An analytical streak and the willingness to investigate a data or technical issue rather than pass it along.

Why Join Us

• 401(k): Participation in our 401(k) program with company matching up to 6% of your contributions.
• Benefits*: Comprehensive medical, dental, and vision coverage with generous employer contributions, 100% paid parental leave, and company-sponsored One Medical and WellHub memberships.
• Equity: Participation in employee stock option plan.
• Flexible by Design: We operate with a high-performance mindset, paired with thoughtful flexibility—flexible hours, flexible PTO, and a hybrid approach that supports both focus and balance.
• Time to Recharge: Enjoy 13 company holidays each year to rest, reset, and celebrate what matters most.
• Employee Discount**: 40% off almost all Thuma products.
• Cell Phone Stipend: $100 per month to support work-related phone use.
• Commute Reimbursement: Up to $150 per month for commuting to our office.
• Room Upgrade: A complimentary product credit upon joining, valued at up to $3,000.

Some exclusions may apply

* Eligibility for compensation, benefits, and perks may vary based on (e.g., full-time, part-time, temporary), work schedule, and applicable holiday policies, and are subject to the terms of the relevant plans and company guidelines.

$90,000 - $100,000 a year

Thuma provides an estimate of the compensation for roles that may be hired as required by state regulations. Compensation may vary based on (a) location, as Thuma factors in specific location when benchmarking compensation for most roles; (b) individual candidate skills and qualifications; and (c) individual candidate experience.

Additionally, Thuma leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. The salary, other compensation, and benefits information is accurate as of the date of this posting. Thuma reserves the right to modify this information at any time, subject to applicable law.

Who We Are

Thuma is a bedroom lifestyle brand, offering customers Bed Time essentials and amenities designed to celebrate life’s simple pleasures through thoughtful elevated design, quality craftsmanship, and modern convenience.

We recognize that people come with a wealth of knowledge and are talented beyond the scope of a functional role. If this sounds like you, we encourage you to apply even if your experience doesn’t precisely match our job description. We hire for integrity, initiative, collaborative spirit, open mindedness, and willingness to learn.

Thuma is dedicated to going above and beyond to bring people with diverse perspectives and unique experiences together to do great work. We strive to create a sense of belonging by creating an inclusive culture where everyone can be their authentic self and by treating each and every team member with kindness, equity, and respect, always.