Lifecycle Marketing Specialist

(ISSA) International Sports Sciences Association; Phoenix (AZ); Remote; USD 60,000 - 85,000; Full time

Job summary

Join a leading education and certification company as a Lifecycle Marketing Specialist. This fully remote role focuses on developing and executing marketing strategies that enhance the customer journey from lead generation to retention. With a commitment to health and wellness, ISSA offers a supportive environment and opportunities for professional growth.

Benefits

Free Certifications

Health & Wellness Reimbursement

3 weeks of PTO

Parental Time Off

Medical, Dental, and Vision Insurance

401(k) company match

Monthly work-from-home allowance

Team Building Activities

Growth Opportunities

Qualifications

• 2-3+ years of experience in email marketing and campaign management.
• Experience with customer journey mapping tools.
• Strong knowledge of email marketing platforms.

Responsibilities

• Plan and execute email/SMS campaigns for lead nurturing and student engagement.
• Analyze campaign performance metrics and optimize strategies.
• Collaborate with product and customer success teams.

Skills

Email Marketing

Campaign Management

Customer Journey Mapping

Data Analysis

Copywriting

Graphic Design

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

HubSpot

Salesforce Marketing Cloud

Mailchimp

Klaviyo

ActiveCampaign

Job description

Join to apply for the Lifecycle Marketing Specialist role at (ISSA) International Sports Sciences Association

2 days ago Be among the first 25 applicants

Join to apply for the Lifecycle Marketing Specialist role at (ISSA) International Sports Sciences Association

Get AI-powered advice on this job and more exclusive features.

ISSA is looking for a Lifecycle Marketing Specialist!

This is a 100% remote role, but you must reside in an ISSA-eligible state: AZ, CT, FL, GA, ID, IL, IN, MN, NC, NV, OH, OR, PA, SC, TN, TX, UT, VA, WI.

About ISSA: ISSA is an education and certification company for fitness trainers, personal trainers, strength and conditioning coaches, nutritionists, nutrition coaches, yoga instructors, health coaches, medical professionals, and more! For over 35 years, ISSA has created a personal fitness training program to merge gym experience with practical and applied sciences. With over 300 employees, we have certified nearly 1M trainers in 174 countries. We were recently recognized as a Best Place to Work and Healthiest Employer by The Phoenix Business Journal, Fastest Growing Private Company by Inc. Southwest Regionals, and Top Workplace by USA Today!

What We’re Looking For: We are seeking a creative and data-driven Lifecycle Marketing Specialist to lead lifecycle marketing strategies and execution across the entire customer journey, from lead generation to student engagement and retention. This role will drive cohesive nurture and engagement campaigns via email, SMS, and other owned channels, ensuring both prospective and current students are supported, informed, and inspired throughout their experience with ISSA.

What You’ll Be Doing:

• Plan, design, and execute automated and manual email/SMS campaigns tailored to each lifecycle stage—supporting lead nurturing, student onboarding, course engagement, and retention goals.
• Develop and manage multi-stage nurture campaigns for new leads, onboarding sequences for new students, and re-engagement flows for dormant users.
• Define and optimize communication strategies that guide users through the full lifecycle, from initial awareness through enrollment, engagement, and renewal or upsell.
• Partner with product and customer success teams to surface timely and relevant content that supports student progress and success.
• Design and manage customer journey maps and lifecycle segmentation strategies.
• Use data to identify lifecycle gaps and opportunities for automation or intervention.
• Collaborate with brand teams to optimize cohort communication strategies, including determining bonus structures and coordinating webinar-related promotions.
• Lead webinar scheduling and coordination, including appearances by graduates, and ensure that all webinars are properly promoted and updated on the website.
• Content Strategy: Continuously optimize email and SMS communication strategies for different cohort groups to increase engagement and retention.
• Analyze and track campaign performance metrics (open rates, CTR, conversions) to assess effectiveness and drive continuous improvements through A/B testing.
• Compliance & Best Practices: Ensure all campaigns comply with CAN-SPAM laws and other email/SMS best practices, such as list segmentation, personalization, and deliverability.
  
  
  

What is ISSA looking for?

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-3+ years of professional, high-output experience in email marketing and campaign management, ideally within a B2C environment.
• Experience building and optimizing nurture campaigns and automated customer journeys.
• Working knowledge of customer journey mapping tools or CRM systems with automation capabilities (e.g., HubSpot workflows, ActiveCampaign, Salesforce Marketing Cloud).
• Familiarity with lifecycle segmentation and marketing funnel stages (TOFU, MOFU, BOFU).
• Ability to handle multiple projects simultaneously
• Eagerness to learn obsessively about consumer psychology & high-performing copywriting techniques
• Strong knowledge of email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot) and CRM systems.
• Proficiency in HTML/CSS for email template customization and design.
• Experience with SMS marketing and familiarity with relevant tools.
• Strong copywriting and graphic design skills, with the ability to create engaging, on-brand content for a health and wellness-focused audience.
• Excellent attention to detail, with experience managing campaign communications and scheduling webinars.
• Ability to analyze and interpret campaign data to inform strategy improvements.
• Familiarity with email and SMS compliance regulations (e.g., CAN-SPAM, GDPR).
• Passion for health and wellness!
  
  
  

Anything else? Absolutely! Benefits and Perks:

This is a place where every day we are inspired by our teammates, encouraging each other to be our best. The environment is friendly and upbeat! And we feel it’s important to reward our team with competitive pay and benefits. Here are some of the highlights:

Free Certifications: Who wants to be their best self? WE DO! As an ISSA team member, you have access to our courses and certifications…at no expense! Additionally, you'll receive exclusive discounts on leading products in the fitness industry. Cool, right? After 90 days, employees can also enroll up to 5 friends/family members each year in our courses...FOR FREE!

Health & Wellness Reimbursement: If our company’s mission is to encourage healthy living, we need to walk the talk and ensure each employee is supported in their wellness journey! Employees can submit fitness purchases (gym membership, fitness equipment, classes) and professional and mental health purchases (personal learning courses, wellness apps, art classes, and more) for reimbursement up to $50/month…$600/year.

Work-Life Synergy: Our Core Team members have 3 weeks of PTO each year...accrued on a bi-weekly basis! And everyone at ISSA gets 8 paid national holidays every year...PLUS 1 floating holiday! Work hard, play hard!

Parental Time Off: We support our team members as they grow their families! Once you qualify for FMLA, you are eligible to receive up to 6 weeks of paid maternity/paternity leave to bond with a new child.

Well-Rounded Support: We are proud to offer Maven, a global platform that provides on-demand care! Maven provides an option for inclusive, comprehensive support for the whole employee and their family journey!

Medical, Dental, and Vision Insurance: A key component to living a healthy lifestyle is having access to the care we (and our families) need. We offer 2 medical insurance plans accompanied by Health Saving Account (HSA) and Flexible Savings Account (FSA) options, as well as Dental and Vision coverage. And you don’t have to wait forever! Eligibility begins the 1st of the month after you start.

Team Building: We may be remote, but we don’t have to be alone! We host a monthly schedule of virtual team activities, town halls, brown bag lunches, and other special events…so many fun ways for us to connect and support one another.

Growth Opportunities: When our people grow…we grow! We offer leadership training, coaching/mentoring opportunities, and cross-functional collaboration on special projects and initiatives. Constant growth and development are inherent in our culture.

Tools To Do The Job: We ensure you are hooked up with the tools, equipment, and systems you need. We begin the process before your start date, so you are ready to rock ‘n roll on your first day. We also provide a monthly work-from-home allowance!

100% Remote Work: You can say goodbye to long commutes because all of our roles can be performed from the comfort of your own home. To connect and communicate more effectively, ISSA is a camera-friendly culture in which cameras are on for scheduled meetings. We have found that this bridges the gap that can exist since we are not working together in an office.

What Else? We have a 401(k) company match and 100% company-paid life/AD&D insurance/short-term disability. We also offer an employee assistance program to assist with work-life concerns (legal, financial, and mental health). Our ultimate goal is to support you and your overall wellness.

Transform your career at ISSA!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Education Administration Programs

Referrals increase your chances of interviewing at (ISSA) International Sports Sciences Association by 2x

Get notified about new Marketing Specialist jobs in Phoenix, AZ.

Sr. Marketing Manager, Brand Experience and Excellence

Tempe, AZ $128,600.00-$212,600.00 2 weeks ago

Content Creator and Social Media Manager

Student Marketeer - Arizona State University, Downtown Campus

Digital Marketing Manager, Seller Success

Glendale, AZ $67,995.20-$88,400.00 3 months ago

Phoenix, AZ $45,000.00-$50,000.00 3 months ago

Social Marketing Manager, Selling Partner Communities

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.