Sr. Marketing Specialist - CRO/UX Optimization (Remote)

First American Financial Corp.; Phoenix (AZ); Remote; USD 75,000 - 101,000; Full time

Job summary

A leading company in home warranty services seeks a creative and analytical UX and CRO Testing Lead. You will be responsible for developing strategies to enhance user acquisition, conversion, and retention, while collaborating with cross-functional teams to optimize digital experiences. Join a people-first culture that values diversity and innovation.

Benefits

Comprehensive medical benefits

401k plan

Employee stock purchase plan

Qualifications

• 3+ years of experience in UX/UI design and CRO efforts.
• Strong portfolio demonstrating UX/UI work and testing results.
• Hands-on experience with A/B testing tools.

Responsibilities

• Develop and execute comprehensive CRO strategies.
• Own experimentation roadmap and implement A/B and multivariate tests.
• Collaborate with teams to improve UX and functionality.

Skills

UX/UI design

A/B testing

CRO strategy

Data analysis

Communication

Tools

Optimizely

Google Analytics

Hotjar

Fabric

Job description

Who We Are

Join a team that puts its People First! As a member of First American’s family of companies, First American Home Warranty offers a wide range of home warranty products and services to home sellers, buyers and agents. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

We’re looking for a creative and analytical UX and CRO testing lead with hands on experience in A/B and multivariate testing to join our Marketing team and lead the conversion rate optimization strategy for FAHW.com. In this role, you will craft user-centered interfaces and seamless digital experiences, own the experimentation roadmap, and design and implement experiments that drive measurable growth across user acquisition, conversion, and retention.

What You'll Do

• Develop and execute a comprehensive CRO strategy to drive user acquisition, conversion, and retention.
• Own the experimentation roadmap: identify opportunities, define test plans, and implement A/B and multivariate tests using Optimizely to validate design decisions.
• Collaborate with design, development, and content teams to implement UX and functionality improvements based on test insights.
• Partner with Analytics to define KPIs, build a measurement framework, forecast performance, and evaluate test results.
• Monitor site performance and user behavior to generate data-backed hypotheses and uncover optimization opportunities across the customer journey.
• Help build and scale web optimization and experimentation processes that enhance team efficiency and execution.

What You'll Bring

• 3+ years of experience with UX/UI design and CRO efforts in a direct-to-consumer business.
• Hands-on experience with tools such as Optimizely (A/B testing), Google Analytics, Hotjar, and business intelligence platforms like Fabric.
• Strong background in hypothesis-driven experimentation and experience running tests at scale.
• Solid understanding of web technologies including UX best practices, SEO, domain management, HTML, CSS, and JavaScript.
• Excellent communication skills with the ability to clearly convey strategies and insights across cross-functional teams.
• Strong portfolio showcasing UX/UI work and results from testing/experimentation.

Salary Range

$75,375 - $100,475

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location

** Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. **

First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).

First American intends to conduct a review of an applicant’s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.

What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.