Lifecycle Marketing Specialist

Snap Finance, LLC; Orlando (FL); Remote; USD 60,000 - 90,000; Full time

Job summary

Snap Finance is seeking a Lifecycle Marketing Specialist to innovate and implement marketing strategies aimed at engaging customers. In this role, you will develop growth marketing campaigns for various audiences and leverage your analytical skills to enhance campaigns and drive revenue. This position offers the opportunity to work in a collaborative environment focused on continuous improvement and success.

Benefits

Generous paid time off

Medical, dental & vision coverage

401K with company match

Company-paid life insurance

Employee Assistance Program

Qualifications

• 2-5 years of experience in lifecycle marketing.
• Experience with Braze required.
• Familiarity with email HTML/CSS development.

Responsibilities

• Develop and execute growth marketing campaigns across various channels.
• Collaborate with stakeholders to understand project objectives.
• Define experimentation strategies for new campaigns.

Skills

Lifecycle marketing strategies

Email marketing

Data analysis

Cross-functional collaboration

Tools

Braze

Marketing automation tools

Job description

Lifecycle Marketing Specialist page is loaded

Lifecycle Marketing Specialist

Apply locations Utah Texas Georgia Florida time type Full time posted on Posted 17 Days Ago job requisition id R-2271

Are you looking for a friendly, fast-paced workplace with an emphasis on helping customers and empowering team members? Snap Finance is a thriving leader in the financial services industry, and our team members are the foundation of our success. Snap knows that happy, empowered, and engaged team members are essential to innovation and business success- and our approach is working. Come join us!

Job Description

We are seeking a Lifecycle Marketing Specialist (Remote) to build, experiment, innovate, and scale new and existing Lifecycle Marketing Strategies with the goal of driving deeper engagement and conversion for both B2C and B2B audiences. As part of the Lifecycle Marketing team, the Lifecycle Marketing Specialist will have the opportunity to drive significant impact by developing new lifecycle marketing frameworks and experimenting with different Customer and Business segments. In this role you will flex technical, analytical, and creative abilities in designing multi-channel campaigns. These marketing programs that will be supported will significantly contribute to Snap's bottom line revenue and growth.

The Job...

• Ideate, develop and execute growth marketing campaigns focused on onboarding, engagement, retention and reactivation, across email and SMS channels. Additional channels that we’ll be seeking to expand into include mobile and web push.

• Work cross-functionally with business stakeholders to understand their project needs/goals/objectives, and leverage experience to execute and deliver on those objectives, but also ensure the customer has a positive, seamless experience.

• Partner with Marketing Analytics, Lifecycle Strategist, and business stakeholders to define the experimentation strategy to determine the best way to set up new campaigns, programs, and configure tests to achieve desired learnings.

• Collaborate with the Lifecycle Strategist, other Lifecycle Ops leads, Analytics, BI, and Dev to oversee campaign execution for these lifecycle programs.

• Strategically support data-led campaigns for owned channels and paid media in partnership with Growth Marketing.

• Be responsible for developing, sharing results and recommended actions to both senior leadership and business stakeholders throughout the organization.

You...

• 2-5 yrs experience in a lifecycle marketing role that includes building lifecycle marketing strategies and executing lifecycle campaigns, with heavy experience in the email channel

• Experience utilizing the tool Braze is required

• Experience working with a marketing automation tool to concept, develop, and execute campaigns

• Familiarity with developing email assets (email HTML/CSS)

• Ability to influence and work cross-functionally

• Excellent organizational skills

• Detail oriented to ensure

• Analytical, data driven - will leverage consumer insights and data to identify opportunities, prioritize efforts, etc.

• Ability to effectively prioritize workload and manage changes in directions

Why You´ll Love It Here…

• Generous paid time off – we encourage you to recharge and spend time with family

• Medical, dental & vision coverage

• Employee Assistance Program to support your wellness.

• 401K with company match

• Company-paid life insurance + supplemental options

• Company-paid short-term disability, long-term disability, and legal coverage

More…

Snap values diversity and all qualified applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Learn more by visiting our website at www.snapfinance.com .

California Residents, please review our California Consumer Privacy Act Notice at https://snapfinance.com/ccpa-notice

Our Mission and Success are creating opportunities.

As this Snap team continues to grow, we are selecting the most talented individuals to join and contribute – our continued success depends on it!

We invite you to explore our currently available positions and apply to the roles where you believe you can best thrive.Stay tuned for updates on your progress throughout the recruiting process and keep an eye out for new job postings in the future!

Thank you for considering Snap as your employer of choice!