Lifecycle Marketing Manager: Welcome & Retention Architect

Armstrong Group; Butler (Butler County); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation

Benefits

Family-owned company

Job summary

Armstrong Group is seeking a Lifecycle Marketing Manager for Welcome and Onboarding to own the first 90 days and turn new installs into loyal customers. You will orchestrate multi‑channel welcome journeys from install through the first bill and continuously optimize them.

You will personalize experiences via segmentation, ensure omni‑channel consistency across email, SMS, apps, mail, and welcome kits, and partner with Field Ops to reinforce the customer journey.

Qualifications

• 4+ years in lifecycle or CRM marketing, ideally in telecom, broadband, or another subscription business
• Experience designing and optimizing multi-channel customer journeys across email, SMS, in-app, and mail
• Strong segmentation skills with a track record of personalizing experiences
• A strong grasp of lifecycle analytics, cohort analysis, and retention metrics
• Hands-on experience with marketing-automation platforms such as HubSpot
• Voice-of-the-customer instinct and ability to partner with product and operations
• Empathetic communicator who thinks like a customer, not a marketer
• Comfort with AI for personalization, segmentation, and early churn-risk prediction
• Bachelor's degree in Marketing, Business, or related field, or equivalent experience

Responsibilities

• Own the First 90 Days: welcome journey from install to first bill and optimize it over time.
• Deliver on the Promise: ensure white-glove service across all touchpoints.
• Personalize with Segmentation: tailor the welcome experience for different customers.
• Make It Omni-Channel: maintain consistent welcome across email, SMS, app, mail, and kits.
• Partner with Field Ops: align in-home and marketing experiences with installation teams.
• Learn What Makes Customers Stay: work with data/ops to build retention moments.
• Catch Risk Early: monitor early signals and collaborate with Customer Care.
• Set Up Smart Cross-Sell: identify moments for second product recommendations.

Skills

Lifecycle marketing

CRM marketing

Multi-channel

Segmentation

Retention analytics

Voice of customer

AI personalization

Education

Bachelor's degree in Marketing, Business, or related field

Tools

HubSpot

Job description

Armstrong Group is seeking a Lifecycle Marketing Manager for Welcome and Onboarding to own the first 90 days and turn new installs into loyal customers. You will orchestrate multi‑channel welcome journeys from install through the first bill and continuously optimize them.

You will personalize experiences via segmentation, ensure omni‑channel consistency across email, SMS, apps, mail, and welcome kits, and partner with Field Ops to reinforce the customer journey.