Lifecycle Marketing Manager: Data-Driven Student Loans Growth

Content Creators; Miami, Northern (FL, KY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental coverage

Vision coverage

401(k) matching

Job summary

Juno is seeking a Lifecycle Marketing Manager to own member communications across products and lines. You will manage high-volume email and SMS programs, turning member data into the right message at the right moment in the borrowing cycle.

You will learn the data model, build scalable segmentation, coordinate with product teams, measure campaign impact, and iterate with AI tools to improve performance while ensuring compliance and deliverability.

Qualifications

• Typically 1–3+ years in lifecycle/CRM marketing or related roles.
• Hands-on experience with an ESP (Customer.io, MailChimp, Klaviyo, HubSpot) is a plus.
• Comfort with data, able to read a funnel and segment.
• AI fluency and willingness to use AI to improve processes.
• Precision in high-volume messaging and audience targeting.

Responsibilities

• Own lifecycle execution end to end: Build and ship email and SMS campaigns across grad, undergrad, and refi.
• Learn product and data model deeply to build scalable segmentation and personalization.
• Define who receives what by vertical, school, application stage, loan status, and timing.
• Work with product teams to translate goals into a campaign calendar.
• Measure opens, clicks, applications started/completed, and loans funded.
• Run experiments on subject lines, timing, sequencing, and offers.
• Maintain compliance review, suppression hygiene, and organized accounts.
• Use AI as a multiplier for drafting, QA, and analysis.

Skills

Lifecycle marketing

Data analysis

Email/SMS campaigns

Segmentation

SQL basics

AI fluency

Campaign measurement

Compliance awareness

Tools

Customer.io

MailChimp

Klaviyo

HubSpot

Job description

Juno is seeking a Lifecycle Marketing Manager to own member communications across products and lines. You will manage high-volume email and SMS programs, turning member data into the right message at the right moment in the borrowing cycle.

You will learn the data model, build scalable segmentation, coordinate with product teams, measure campaign impact, and iterate with AI tools to improve performance while ensuring compliance and deliverability.