Lifecycle Marketing Manager, Capital Growth (Remote)

Stripe; Atlanta (GA); Hybrid; USD 143,000 - 215,000; Full time

Benefits offered by this job

Equity

Bonus / commissions

401(k) plan

Medical, dental, and vision

Wellness stipend

Job summary

Stripe is seeking a Lifecycle Marketing Manager to drive global lifecycle campaigns for Stripe Capital, designing, implementing, and optimizing multi-channel experiences across email and in-product notifications to accelerate user activation and revenue growth.

You will partner with Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing to create personalized experiences using automation and ML techniques.

Qualifications

• 7+ years of work experience in a marketing role designing and launching multi-channel campaigns.
• 5+ years analyzing and acting on the performance of marketing campaigns.
• 5+ years writing marketing briefs.
• 3+ years leveraging data, AI, and ML-driven techniques.
• 3+ years of B2B marketing experience.
• 3+ years of email marketing, direct mail, and push notification experience.

Responsibilities

• Lead ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes and test into and scale new channels.
• Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization.
• Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale.
• Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization.
• Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing.

Skills

Multi-channel campaigns

Campaign performance analysis

Marketing briefs

AI/ML in marketing

B2B marketing

Email marketing

Tools

Marketo

Salesforce

Salesloft

Job description

Stripe is seeking a Lifecycle Marketing Manager to drive global lifecycle campaigns for Stripe Capital, designing, implementing, and optimizing multi-channel experiences across email and in-product notifications to accelerate user activation and revenue growth.

You will partner with Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing to create personalized experiences using automation and ML techniques.