Lifecycle Marketing Manager

Streamline Group; United States; On-site; USD 100,000 - 121,000; Full time

Job summary

Streamline Group is hiring a Lifecycle Marketing Manager to own retention, subscriptions, and reviews/loyalty from the ground up for a new eTailer platform. Immediate start, contract-to-hire with potential for full-time.

You will own Klaviyo, Yotpo, and Recharge implementations, manage agency relationships, and build unified reporting across Shopify and ESP integrations. Ideal candidates have 5–7 years in lifecycle/CRM and a proven 0-to-1 launch track record.

Qualifications

• 5–7 years in lifecycle/retention/CRM marketing
• 2–3 years in DTC/ecommerce
• At least one 0-to-1 launch or agency-client experience
• Hands-on setup of Klaviyo, Yotpo, Recharge from scratch
• Experience integrating ESP + reviews/loyalty + subscription + Shopify for unified reporting
• Experience managing projects in a fast-moving, pre-launch environment
• Operational mindset with proactive risk/dependency tracking

Responsibilities

• Own the relationship with our email/SMS agency and manage strategy, segmentation, and performance
• Retain hands-on ownership of Klaviyo setup, integrations, deliverability, and list health
• Own Yotpo end-to-end setup and reviews/rewards program and collaborate on reviews content
• Set up Reviewer Panel Program and coordinate with Growth Manager on incentives and flows
• Own Recharge subscription program setup and ongoing management
• Ensure backend tracking across Klaviyo, Yotpo, Recharge, Shopify and present retention reporting to leadership
• Manage retention budget with CBCO and coordinate with Legal, Finance, and web/dev teams

Skills

Lifecycle marketing

CRM marketing

Retention

Agency management

Tools

Klaviyo

Yotpo

Recharge

Shopify

Job description

Lifecycle Marketing Manager / Retention Manager

Employment Type: Contract-to-Hire, 40 hrs/week, with potential to convert to full-time

Compensation: $48–$58/hour

Reports To: Chief Brand & Commercial Officer (CBCO)

Start: Immediate

About the Role

A well-established (13-year) CPG company is launching a new eTailer platform focused on functional CPG products, going live in September. We're hiring a Lifecycle Marketing Manager to own retention, subscription, and reviews/loyalty from the ground up — a true 0-to-1 build inside an established, resourced company.

What You'll Own

• Own the relationship with our full-service email/SMS agency — brief them on strategy and segmentation priorities, review and approve flows and creative, and hold them accountable to performance
• Retain hands‑on technical ownership of Klaviyo platform setup, integrations, deliverability, and list health
• Own Yotpo end‑to‑end: full platform setup and the reviews & rewards program from design through management and optimization and working with the SEO/AEO agency on reviews‑driven content
• Set up and manage our Reviewer Panel Program and partnering with the Growth Manager on reviewer acquisition, and managing completions, incentives/investment, and flows
• Own Recharge end‑to‑end: full subscription program setup and management
• Ensure Klaviyo, Yotpo, Recharge, and Shopify backend tracking work together cleanly, partnering with the stores/dev team on integration; build and present C‑suite‑level reporting on retention performance and budget decisions
• Manage the full retention budget in partnership with the CBCO
• Work cross‑functionally with Legal, Finance, and the web/dev team to set up and manage programs

Requirements

• 5–7 years in lifecycle/retention/CRM marketing, with at least 2–3 years in DTC/ecommerce specifically (not brand-side CPG only)
• At least one prior 0-to-1 launch or experience owning agency relationships as the client‑side decision‑maker
• Hands‑on, full‑build platform expertise in Klaviyo, Yotpo, and Recharge. Able to set these up from scratch
• Experience integrating ESP + reviews/loyalty + subscription + Shopify backend for unified reporting
• Experience managing projects and build‑outs as retention owner in a fast‑moving, pre‑launch environment
• Operationally minded — anticipates dependencies before they become blockers and proactively flags risks and dependencies rather than waiting to be asked