Lifecycle Marketing Manager

Monotype; United States; Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Hybrid work arrangements

Comprehensive medical insurance

Competitive compensation and bonuses

Development opportunities

Retirement planning options

Job summary

A global design technology company is seeking a Lifecycle Marketing Manager to design and optimize marketing programs that enhance customer engagement and product adoption. The ideal candidate has over 5 years' experience in lifecycle or retention marketing, strong analytical skills, and proficiency in marketing automation tools. This role offers a hybrid work arrangement and competitive benefits, including comprehensive medical insurance and professional development opportunities.

Qualifications

• 5+ years of experience in lifecycle or retention marketing, ideally in a SaaS environment.
• Strong understanding of customer journeys, segmentation, and behavior-based marketing.
• Collaborative, with excellent cross-functional communication skills.

Responsibilities

• Manage automated lifecycle programs for onboarding, product adoption, customer education, and re-engagement.
• Map and optimize customer journeys across personas and lifecycle stages.
• Translate customer feedback from NPS, CSAT, and CES into actionable strategies.

Skills

Lifecycle marketing

Retention marketing

Customer journeys

Data analysis

Marketing automation platforms

Cross-functional communication

Tools

HubSpot

Marketo

Customer.io

Appcues

Beamer

Job description

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Named "One of the Most Innovative Companies in Design'' by Fast Company, Monotype brings brands to life through type and technology that consumers engage with every day. The company's rich legacy includes a library that can be traced back hundreds of years, featuring famed typefaces like Helvetica, Futura, Times New Roman and more. Monotype specializes in the design, development, licensing, and management of typefaces and font technologies for the world’s biggest global brands and individual creative professionals, offering a wide set of solutions that make it easier for them to do what they do best: design beautiful brand experiences.

Want to learn more about who we are, what we do, and how you can become part of our team of over 1,000 talented employees across the globe? Visit us at www.monotype.com.

The Lifecycle Marketing Manager focuses on designing and optimizing marketing programs that guide customers through key stages of the customer journey—from onboarding to adoption to renewal. This role creates automated and personalized campaigns that drive product usage, feature adoption, and customer engagement.

What you’ll be doing:

• Develop and manage automated lifecycle programs for onboarding, product adoption, customer education, and re-engagement within core platforms and through marketing automation tools.
• Map and optimize customer journeys across personas, segments, and lifecycle stages (onboarding, adoption, renewal, and growth).
• Help to design and implement scalable, repeatable engagement programs that improve Net Revenue Retention (NRR), Time to Value (TTV), and Customer Health.
• Translate customer feedback and insights from NPS, CSAT and CES into actionable strategies to reduce friction, increase satisfaction, and drive product adoption.
• Partner with Product, Customer Marketing & CS teams to align CX programs with key user workflows and business goals.
• Own the lifecycle content strategy and develop content that includes guides, webinars, and product updates that help promote adoption and advocacy within our user base.
• A/B test messaging, timing, and segmentation to improve lifecycle performance
• Monitor and report on lifecycle KPIs such as email engagement, onboarding completion, and product usage metrics.
• Continuously optimize lifecycle journeys based on data insights and customer feedback

What we’re looking for:

• 5+ years of experience in lifecycle or retention marketing, ideally in a SaaS environment
• Experience working with Product & Engineering teams
• Strong understanding of customer journeys, segmentation, and behavior-based marketing
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Customer.io)
• Experience working with product communication tools such as Appcues and Beamer
• Analytical mindset with experience using insights to inform in-product communications
• Collaborative, with excellent cross-functional communication skills

What’s in it for you:

• Hybrid work arrangements and competitive paid time off programs.
• Comprehensive commercial medical insurance coverage to meet all your healthcare needs.
• Competitive compensation with corporate bonus program & uncapped commission for quota-carrying Sales
• A creative, innovative, and global working environment in the creative and software technology industry
• Highly engaged Events Committee to keep work enjoyable.
• Reward & Recognition Programs (including President's Club for all functions)
• Professional onboarding program, including robust targeted training for Sales function
• Development and advancement opportunities (high internal mobility across organization)
• Retirement planning options to save for your future, and so much more!

Monotype is an Equal Opportunities Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

#LI-DNI

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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