Lifecycle Marketing Manager

OpenPhone; United States; Remote; USD 115,000 - 127,000; Full time

Job summary

OpenPhone is seeking a Lifecycle Marketing Manager to lead email and in-app engagement initiatives. This role involves shaping and executing campaigns to enhance customer communication, collaborating with various teams, and optimizing performance metrics in a fast-paced environment. Ideal candidates will have experience in lifecycle marketing, strong project management skills, and a passion for data-driven insights.

Benefits

Equity

Comprehensive medical coverage

Monthly lifestyle stipend

Flexible PTO policy

Qualifications

• At least 2 years of experience in lifecycle marketing, preferably in B2B or SaaS.
• Proven ability to design and execute experiments, including personalization.
• Strong project management skills and experience leading cross-functional initiatives.

Responsibilities

• Manage the entire customer lifecycle from pre-trial to retention.
• Develop personalized messaging strategies based on user segments.
• Monitor and analyze key metrics to optimize campaigns.

Skills

Project Management

Email Deliverability

Communication

Data Analysis

A/B Testing

HTML/CSS

AI Tools

Tools

customer.io

Liquid Templating Language

Design Studio

Command AI

Job description

For millions of teams working across various industries, day-to-day business communication often relies on phone systems. Despite advances in design and usability, many business phone software solutions still feel outdated, reminiscent of the 90s. OpenPhone aims to revolutionize this experience.

We are a new kind of business phone provider with a mission to enhance communication and boost productivity.

Backed by Y Combinator and leading venture firms including Tiger Global, Craft Ventures, and Slow Ventures, we pride ourselves on delivering an outstanding customer experience and a product that users love. We are proud to be rated the #1 VoIP Provider on G2.

OpenPhone offers a modern, sophisticated alternative to traditional, clunky phone systems that hinder business efficiency. With thousands of satisfied customers and multiple funding rounds in just five years, we are on an exciting growth trajectory.

About the Role

We are seeking a strategic and hands-on Lifecycle Marketing Manager to lead and expand our email and in-app engagement initiatives.

As the first full-time person in this role at OpenPhone, you will be pivotal in shaping, executing, and analyzing our campaigns. Your work will ensure that the millions of messages we send annually are personal, relevant, and impactful.

You will collaborate closely with Customer Success, Design, Content, and Product Marketing teams to bring campaigns to fruition and optimize their performance. If you thrive in a fast-paced environment, enjoy blending creativity with data-driven insights, and want to help us build world-class customer lifecycle journeys, we would love to hear from you.

Key Responsibilities:

• Manage the entire customer lifecycle, from pre-trial to retention and referral.
• Partner with Customer Success to drive activation, feature adoption, upselling, expansion, and revenue retention.
• Develop personalized messaging strategies based on user segments, behaviors, and attributes.
• Monitor and analyze key metrics (open rates, click-through rates, conversions) to optimize campaigns.
• Coordinate with Product Marketing and Product teams to communicate new features and updates effectively.
• Conduct A/B testing to improve conversion rates and campaign performance.
• Maintain data hygiene and implement best practices for list management.
• Ensure compliance with email marketing standards and deliverability best practices.
• Establish and document lifecycle marketing processes and playbooks.

Qualifications:

• At least 2 years of experience in lifecycle marketing, with hands-on campaign building and optimization, preferably in B2B or SaaS.
• Strong project management skills and experience leading cross-functional initiatives.
• Proven ability to design and execute experiments, including personalization and creative testing.
• Basic HTML/CSS skills and familiarity with Liquid templating language.
• Comfortable working in fast-paced, test-and-learn environments.
• Knowledge of email deliverability best practices.
• Interest in exploring AI tools to enhance workflow.
• Excellent communication skills, both oral and written.
• Deep experience with customer.io; familiarity with Design Studio (formerly Parcel) and Command AI is a plus.

Compensation

The annual base salary range for this position in the US is $115,000 - $127,000 USD, and in Canada is $131,000 - $145,000 CAD, plus equity and benefits. Salary offers are determined based on skills, experience, and education. Our total rewards include equity, comprehensive medical coverage, a monthly lifestyle stipend, and a flexible PTO policy.

Who We Are

As a fully remote company, we operate asynchronously. We are curious, ambitious, and committed to our work, valuing trust and action. We welcome applicants who are optimistic, resilient, and eager to grow with us. We encourage you to apply even if you don't meet all the listed requirements.

We are dedicated to fostering an inclusive and diverse workplace. Bringing your authentic self to work is important to us. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability. #LI-Remote