Lifecycle Marketing Manager

color-health; South San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive medical, dental, vision,

Life and disability benefits

401k match

Monthly phone and wifi stipend

Ergonomic stipend

Generous vacation and holidays

Parental leave

Cancer screening resources

Job summary

Color is transforming cancer care with a data-driven Lifecycle Marketing Manager owning the end-to-end member journey for patients and families, from initial awareness through ongoing engagement. You will craft experiences across digital and in-person touchpoints, ensuring clinical soundness and timely delivery in collaboration with product, design, and clinical partners.

Ideal candidates exhibit 5+ years in lifecycle marketing, strong writing, Braze expertise, and a bias toward action in

Qualifications

• 5+ years in lifecycle or member experience marketing, with direct ownership of enrollment or engagement performance.
• Strong analytical fluency and comfort working independently in the data.
• Experience designing lifecycle experiences beyond digital channels, including direct mail, printed materials, and touchpoints delivered by people rather than systems
• Deep hands-on expertise in Braze, with the ability to build complex multi-channel journeys independently.
• Comfort designing and interpreting experiments in small populations, where traditional testing approaches do not always apply.
• Exceptional writing skills and the judgment to communicate with people navigating a cancer diagnosis clearly and warmly.
• A bias toward action in ambiguous, fast-moving work. This program is still taking shape, and you will build the path as you go rather than inherit one.
• Proven ability to move work forward with product, design, and clinical partners, including within a medical review process.

Responsibilities

• Own end-to-end member experience for Color's cancer care programs, including survivors and caregivers.
• Design across all touchpoints that shape the experience, beyond digital channels.
• Partner with product, design, and clinical teams to ensure clinical soundness and timely delivery.
• Work with customer success and commercial teams to scale the experience to employers and health plans.
• Be data-forward, answering questions with data rather than waiting for others.

Skills

Lifecycle marketing

Analytical fluency

Non-digital lifecycle design

Braze

Experiment design

Strong writing

Bias toward action

Cross-functional collaboration

Tools

Braze

Metabase

AI tools

Job description

Color is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys.

About the Role:

Color's ASCO Certified oncology care programs are designed for one of the most complex and human moments in healthcare: helping people through an active cancer diagnosis, through treatment, and through the years that follow. The Engagement Marketing team is seeking a results-driven Lifecycle Marketing Manager to take full ownership of the end-to-end experience for these members, including cancer survivors and the family members and caregivers supporting them.

This role requires someone who can hold two things at once: rigorous analytical judgment and genuine care for an audience navigating the hardest moment of their lives. You will own how these members first learn that Color can help them, how they experience their earliest interactions with our program, and how that relationship deepens over months and years. You will design across the full set of touchpoints that shape that experience, including digital, but thinking beyond digital to the creative, human spaces.

You will partner closely with our product, design, and clinical teams, working alongside Color Medical Group to ensure every touchpoint is clinically sound, appropriately timed, and worthy of the moment it meets someone in. You will also work with customer success and our commercial teams to bring this experience to employers and health plans in a way they can see and understand.

This is a data-forward role. You will be expected to answer your own questions with data rather than waiting for someone else to answer them for you.

This role reports to the Director of Engagement Marketing and offers meaningful ownership in a growing and deeply impactful area of Color's business.

Our Ideal Candidate Will Have

• 5+ years in lifecycle or member experience marketing, with direct ownership of enrollment or engagement performance.

• Strong analytical fluency and comfort working independently in the data.

• Experience designing lifecycle experiences beyond digital channels, including direct mail, printed materials, and touchpoints delivered by people rather than systems

• Deep hands-on expertise in Braze, with the ability to build complex multi-channel journeys independently.

• Comfort designing and interpreting experiments in small populations, where traditional testing approaches do not always apply.

• Exceptional writing skills and the judgment to communicate with people navigating a cancer diagnosis clearly and warmly.

• A bias toward action in ambiguous, fast-moving work. This program is still taking shape, and you will build the path as you go rather than inherit one.

• Proven ability to move work forward with product, design, and clinical partners, including within a medical review process.

Our Ideal Candidate Will Have

• Experience marketing to or building programs for people managing a cancer diagnosis, a chronic condition, or another serious health situation.

• Experience with claims-based marketing.

• Background in behavioral science, nudge theory, or applied experimentation.

• Experience with long-horizon programs where the relationship is measured in years and re-engagement matters as much as onboarding.

• Comfortability with metabase and building/analyzing queries.

• Comfortability using AI to work faster on analysis and operations.

What We Offer:

• Competitive salary

• Comprehensive medical, dental, vision, life, and disability benefits

• 401k match

• Monthly phone and wifi stipend for employees, annual ergonomic stipend

• Generous vacation policy, paid holidays and company-wide recharge days

• Equal paid parental leave for birthing and non-birthing parents

• Free cancer screening and prevention resources for employees and their adult dependents

Base Salary Range:$/year

The actual base pay is dependent upon many factors, such as: work experience, market data, skills, geographic location, and business need. The base pay range is subject to change and may be modified in the future. This role may also be eligible for equity and benefits.

Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.