Lifecycle Marketing Manager

Solomon Page; San Francisco (CA); On-site; USD 94,000 - 104,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

401(k)

Direct deposit

Commuter benefits

Job summary

Solomon Page is partnering with a leading global retail and consumer brand to hire a CRM & Lifecycle Marketing Manager in San Francisco. You will shape customer experiences across email, SMS, and loyalty channels through data-driven segmentation, personalization, and testing.

Collaborate with Marketing, Analytics, Product, Creative, and Merchandising to develop lifecycle programs that boost engagement, retention, and long-term value while aligning with business goals.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2–3+ years of CRM, lifecycle marketing, or a related B2C marketing role.
• Strong understanding of customer lifecycle and marketing funnel.
• Experience with segmentation, personalization, and audience management.
• Knowledge of testing methodologies, including A/B and multivariate testing.
• Excellent analytical and project management skills.

Responsibilities

• Support CRM and lifecycle strategy across email and mobile messaging.
• Develop customer lifecycle journeys with segmentation and personalization.
• Build and maintain a testing roadmap with A/B testing.
• Analyze campaign data to identify trends and opportunities.
• Own lifecycle reporting and present results to stakeholders.
• Manage end-to-end campaign execution from planning to deployment.
• Collaborate with Loyalty, Retail, Product, Analytics, Data Science, Creative, Merchandising.
• Drive retention, loyalty, engagement, and lifetime value through data-driven marketing.

Skills

CRM

Lifecycle marketing

A/B testing

Data analysis

Campaign management

Cross-functional collaboration

Communication

Marketing automation

Education

Bachelor's degree in Marketing/Business or related field

Tools

Cordial

Movable Ink

Job description

Solomon Page is partnering with a leading global retail and consumer brand to identify a CRM & Lifecycle Marketing Manager. This role will help shape and optimize customer experiences across email, SMS, and loyalty channels by leveraging customer data, segmentation, personalization, and testing strategies to drive engagement, retention, and long-term customer value. Working closely with teams across Marketing, Loyalty, Analytics, Product, Creative, Retail, and Merchandising, this individual will play a key role in developing data-driven lifecycle programs that strengthen customer relationships and support business growth.

• Duration: 12-month contract (40 hours/week)
• Pay Rate: $45-50/hour

Responsibilities:

• Support the strategy, execution, and optimization of CRM and lifecycle marketing programs across email and mobile messaging channels.
• Develop and enhance customer lifecycle journeys using segmentation, personalization, and audience targeting strategies.
• Build and maintain a testing roadmap, leveraging A/B testing and customer insights to improve campaign performance.
• Analyze campaign and customer data to identify trends, opportunities, and actionable recommendations.
• Own lifecycle reporting, presenting performance results, testing insights, and optimization strategies to key stakeholders.
• Manage end-to-end campaign execution, including planning, creative asset coordination, QA, deployment, and performance tracking.
• Partner with cross-functional teams across Loyalty, Retail, Product, Analytics, Data Science, Creative, and Merchandising to deliver customer-centric marketing experiences.
• Help drive customer retention, loyalty, engagement, and lifetime value through data-informed marketing initiatives.

Required Qualifications:

• Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience.
• 2-3+ years of experience in CRM, lifecycle marketing, retention marketing, or a related B2C marketing role.
• Strong understanding of the customer lifecycle and marketing funnel.
• Experience with customer segmentation, personalization, and audience management.
• Knowledge of testing methodologies, including A/B and multivariate testing.
• Strong analytical skills with the ability to turn data into actionable business insights.
• Excellent project management skills and attention to detail.
• Ability to manage multiple priorities and thrive in a fast-paced environment.
• Strong written and verbal communication skills.
• Self-starter with a proactive mindset and strong follow-through.
• Experience with CRM and marketing automation platforms; Cordial and/or Movable Ink experience is a plus.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn. Opportunity Awaits.