Lifecycle Marketing Manager

Workstream; San Francisco (CA); On-site; USD 114,000 - 163,000; Full time

Job summary

A leading company in software solutions for hourly businesses seeks a Lifecycle Marketing Manager in San Francisco. This role focuses on designing and managing marketing campaigns to enhance customer engagement and retention. The ideal candidate will have 3-5 years of relevant experience, strong analytical skills, and proficiency in HubSpot, helping drive marketing initiatives effectively.

Qualifications

• 3-5 years of experience in lifecycle marketing or email marketing.
• Comfortable using data to drive decisions; experience in A/B testing.
• Proficient in marketing automation platforms.

Responsibilities

• Design and manage end-to-end lifecycle marketing campaigns.
• Analyze performance across key metrics to identify improvements.
• Partner with Sales and Marketing teams for messaging alignment.

Skills

Analytical skills

Communication

Customer-focused

Organizational skills

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Job description

Join to apply for the Lifecycle Marketing Manager role at Workstream

Join to apply for the Lifecycle Marketing Manager role at Workstream

Workstream is a mission-driven company that believes in building premium, modern software solutions for hourly businesses. There are 2.7 billion hourly workers, who make up 80% of the global workforce, but they've been heavily underserved by technology and deserve better. We help local businesses around you hire, manage, and pay qualified workers.

Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. At series B, we are quickly expanding our product portfolio. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.

• Design and manage end-to-end lifecycle marketing campaigns—with a focus on email—to support acquisition, activation, engagement, and retention goals.
• Build and optimize email nurture tracks in HubSpot, tailored to user segments and behaviors, including content downloads, page views, and prior email engagement.
• Own campaign execution, including list segmentation, template design, copywriting, and calls to action that convert.
• Analyze performance across key metrics (open rates, click-through rates, conversion, unsubscribe rates, etc.) to continuously test, iterate, and improve.
• Partner with Sales, Marketing, Customer Success, and Partnerships to deliver relevant messaging and drive seamless handoffs between lifecycle stages.
• Develop and maintain documentation, playbooks, and roadmaps for lifecycle processes, campaigns, and experiments.
• Maintain database health—reducing list decay, ensuring deliverability, and driving high-quality engagement.
• Identify new opportunities to personalize the customer journey and create moments of delight that build long-term loyalty.
  
  

Who You Are:

• 3-5 years of experience in lifecycle marketing, email marketing, or marketing automation—ideally in a high-growth environment.
• Highly analytical and comfortable using data to drive decisions; experienced in A/B testing, segmentation, and campaign reporting.
• Proficient in marketing automation platforms—especially HubSpot—and familiar with CRM and web analytics tools.
• An excellent communicator and writer, with a strong sense of voice, clarity, and persuasive messaging.
• Deeply customer-focused and skilled at translating audience insights into tailored marketing experiences.
• Organized and process-oriented; you can manage multiple campaigns and priorities with attention to detail.
• A self-starter who thrives in a collaborative, fast-paced, and dynamic environment.
• Bonus: experience with SMS, in-app messaging, or multi-channel orchestration tools.
  
  

Additional Information

Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are committed to the full inclusion of all qualified individuals.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

Referrals increase your chances of interviewing at Workstream by 2x

Sign in to set job alerts for “Marketing Manager” roles.

Product Marketing Manager, YouTube Acquisitions

San Francisco, CA $114,000.00-$163,000.00 3 days ago

Manager, Marketing Operations (Global Focus)

Growth Marketing Manager, YouTube Premium, Global YouTube Marketing

San Francisco, CA $189,000.00-$258,000.00 5 days ago

San Francisco, CA $70,000.00-$75,000.00 2 days ago

San Francisco, CA $128,000.00-$186,000.00 1 day ago

San Mateo, CA $145,000.00-$190,000.00 1 week ago

San Francisco, CA $130,050.00-$180,600.00 2 days ago

San Mateo, CA $145,000.00-$190,000.00 1 week ago

San Francisco, CA $116,700.00-$178,200.00 7 hours ago

San Francisco, CA $128,000.00-$186,000.00 2 days ago

Director, Global Head of Brand Marketing - Facebook

San Francisco, CA $227,000.00-$296,000.00 2 weeks ago

San Francisco, CA $158,000.00-$223,000.00 2 days ago

San Francisco, CA $73,400.00-$93,600.00 1 month ago

San Francisco, CA $135,000.00-$160,000.00 10 hours ago

Sr. Manager, Brand & Commercial Strategy

San Francisco, CA $105,700.00-$132,200.00 4 weeks ago

Director, Retail + International Marketing

San Francisco, CA $130,000.00-$144,000.00 1 hour ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.