Lifecycle Marketing Manager

CookUnity; New York (NY); On-site; USD 130,000 - 140,000; Full time

Benefits offered by this job

Stock Options Plan granted on Day 1

Bi-annual performance bonus

5-year Sabbatical

Paid Family leave

Compassionate Leave

CookUnity credits monthly

AI-forward workplace

Job summary

CookUnity is seeking a Lifecycle Marketing Manager who will drive customer engagement across email, SMS, in-app, and push notifications to improve retention and lifetime value. You’ll own the end-to-end campaign execution in Braze and collaborate with data, product, and brand teams.

You will lead a data-driven approach to segmentation, testing, and AI adoption, shaping tailored messaging for subscribers at every lifecycle stage in a fast-paced, subscription-based marketplace environment.

Qualifications

• 3-5+ years of email marketing experience for D2C brands, particularly in subscription-based businesses or marketplace businesses.
• Experience using email marketing platforms, with a preference for experience with Braze.
• Previous experience working 3-5 years with email, SMS, push notifications, and in-app CRM channels with scaled customer lists.
• The agility and proactiveness to thrive in a fast-paced environment where priorities will shift, and processes may not yet exist.
• Exceptional project management and organizational skills, with meticulous attention to detail.
• Action-oriented, proactive, and high-energy approach to driving change within the organization.

Responsibilities

• Campaign Execution: Ship campaigns across email, SMS, push, and in-app with a high degree of craft and operational precision — managing briefs, builds, QA, and deployment end-to-end in Braze.
• AI / ownership: Own AI adoption for the lifecycle marketing team — implementing AI workflows across campaign execution and agentic automation to help us experiment, test, and scale faster.
• Segmentation & Personalization: Build and continuously refine a behavioral segmentation framework tied to lifecycle stage, order cadence, churn risk, and engagement signals — turning data into messaging that feels personal and converts.
• Testing & Optimization: Run a disciplined test-and-learn roadmap — A/B and multivariate across subject lines, offers, send timing, cadence, and journey logic — with stat sig as a non-negotiable bar and a bias toward compounding learnings over one-off wins.
• Cross-functional Collaboration: Partner closely with data, product, portfolio, and brand to align on subscriber experience, pull behavioral insights, and coordinate on anything that touches the active base.
• Reporting & Analytics: Own your numbers — track churn rate, order frequency, campaign performance, and LTV cohorts weekly, bring clear deltas to CRM reviews, and proactively flag what's working and what needs to change.

Skills

Email marketing

Braze

CRM channels

D2C brands

Project management

Tools

Tableau

Mixpanel

Job description

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you’ve found the right job posting.

About CookUnity

Food has lost its soul to modern convenience. And with it, has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission:empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you’ve found the right job posting.

About the Team:

Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers.

The role:

As our Lifecycle Marketing Manager, you will play a pivotal role in driving customer engagement across multiple touch points, including email, SMS, in-app, and push notifications. Your primary focus will be on executing with excellence across key initiatives to increase customer retention and extend customer lifetime value (LTV)

Responsibilities:

• Campaign Execution: Ship campaigns across email, SMS, push, and in-app with a high degree of craft and operational precision — managing briefs, builds, QA, and deployment end-to-end in Braze.
• AI / ownership: Own AI adoption for the lifecycle marketing team — implementing AI workflows across campaign execution and agentic automation to help us experiment, test, and scale faster.
• Segmentation & Personalization: Build and continuously refine a behavioral segmentation framework tied to lifecycle stage, order cadence, churn risk, and engagement signals — turning data into messaging that feels personal and converts.
• Testing & Optimization: Run a disciplined test-and-learn roadmap — A/B and multivariate across subject lines, offers, send timing, cadence, and journey logic — with stat sig as a non-negotiable bar and a bias toward compounding learnings over one-off wins.
• Cross-functional Collaboration: Partner closely with data, product, portfolio, and brand to align on subscriber experience, pull behavioral insights, and coordinate on anything that touches the active base.
• Reporting & Analytics: Own your numbers — track churn rate, order frequency, campaign performance, and LTV cohorts weekly, bring clear deltas to CRM reviews, and proactively flag what's working and what needs to change.

Qualifications:

• 3-5+ years of email marketing experience for D2C brands, particularly in subscription-based businesses or marketplace businesses.
• Experience using email marketing platforms, with a preference for experience with Braze.
• Previous experience working 3-5 years with email, SMS, push notifications, and in-app CRM channels with scaled customer lists.
• The agility and proactiveness to thrive in a fast-paced environment where priorities will shift, and processes may not yet exist.
• Exceptional project management and organizational skills, with meticulous attention to detail.
• Action-oriented, proactive, and high-energy approach to driving change within the organization.

Preferred requirements:

• Deep understanding of subscription-based business models and strategies.
• Previous experience in a senior or lead role within email marketing or CRM.
• Proficiency in additional coding languages or data analytics tools relevant to email marketing.
• Experience using Tableau and MixPanel.

Learn More About CookUnity

We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore:CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale.

We hope this provides valuable insight into our culture and product vision.

• We grow, you grow: Stock Options Plan granted on Day 1
• Eligible for a bi-annual performance bonus
• 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• Paid Family leave
• Compassionate Leave: 3-5 days each time the need arises
• A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
• AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
• Wellness perks: access to fitness subsidies to build a healthy lifestyle
• Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

Compensation

All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.

Pay Range for this position

$130,000 — $140,000 USD

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.