Influencer Marketing Manager

CookUnity; New York (NY); On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Health Insurance coverage

401k Plan

Unlimited PTO

5-year Sabbatical

Paid Family leave

Compassionate Leave

CookUnity credits

Enterprise access to AI tools

Wellness perks

Personalized Spanish coach

Job summary

CookUnity in New York, NY is looking for an Influencer Marketing Manager to elevate its influencer and creator marketing efforts. Your mission will be to build and manage a portfolio of relationships across platforms like TikTok and Instagram to drive new customer growth.

Qualified candidates should have over 4 years of experience in managing influencer partnerships, excellent analytical skills, and a knack for building efficient systems. The role offers competitive compensation of $100,000–$110,000 USD and comprehensive benefits including health insurance and unlimited PTO.

Qualifications

• 4+ years managing influencer and creator partnership programs, preferably in DTC ecommerce.
• Experience with managing budgets and negotiating deals.
• Strong analytical fluency and data comfort.

Responsibilities

• Scale influencer marketing program aligned with growth goals.
• Build creator operating systems, workflows, and budget management.
• Collaborate cross-departmentally to drive growth.

Skills

Influencer partnerships

Analytical skills

Project management

Creative judgment

AI tools

Job description

About CookUnity

CookUnity is an innovative platform that connects the world with chefs, delivering millions of meals a year and empowering chefs to nourish the world.

The Role

As Influencer Marketing Manager, you will own CookUnity’s influencer and creator marketing engine, building a portfolio of creator relationships across TikTok, Instagram, YouTube, and emerging platforms. You will translate chefs, menus, and customer insights into creator‑ready angles and make the channel accountable to incremental new‑customer growth.

Responsibilities

• Own and scale CookUnity’s influencer and creator marketing program across priority platforms, ensuring partnerships are aligned with new‑customer growth, CAC, payback, and quality goals.
• Build the creator operating system from the ground up: creator tiers, sourcing workflows, audience‑fit scoring, outreach templates, deal structures, usage rights, tracking standards, and post‑campaign readouts.
• Manage creator relationships end to end, from first contact to brief, contract, deliverables, content review, tracking, payment, and long‑term reactivation.
• Turn CookUnity’s chefs, menus, product experience, and customer data into creator briefs that give partners specific, useful things to say.
• Build a creator community through early tastings, chef access, menu drops, data briefings, and repeatable moments that make creators more invested in CookUnity over time.
• Monitor budgets and pacing with rigor; identify performance risks early and reallocate toward creators, formats, and offers with stronger signal.
• Use AI and automation to improve speed and quality across creator discovery, audience‑fit scoring, outreach personalization, brief development, trend mining, comment analysis, and reporting.
• Collaborate with paid social, creative, lifecycle, SEO, product, culinary, and chef partnerships teams to turn creator activity into a repeatable growth engine.
• Stay on the frontier of creator marketing, platform shifts, AI tooling, and performance measurement so CookUnity keeps learning faster than the category.

Qualifications

• 4+ years of experience managing influencer, creator, or affiliate‑style partnership programs, ideally for a direct‑to‑consumer ecommerce, subscription, marketplace, or food brand.
• Experience managing paid creator budgets and negotiating deal structures, including flat fees, performance incentives, usage rights, creator licensing, and paid amplification.
• Strong analytical fluency. Comfortable with data, CAC, payback, conversion, cohort quality, attribution limits, and the difference between reach and commercial signal.
• Strong creative judgment. Able to brief creators clearly, evaluate whether content will work, and explain why a hook, format, or audience match is likely to perform.
• Bias toward system‑building over one‑off wins. Creates playbooks, templates, dashboards, and workflows that make the program stronger after each cycle.
• Curious about AI as an operating layer for influencer marketing. No engineering background required; practical experimentation with workflows that make sourcing, research, briefing, outreach, QA, or reporting faster and better.
• Detail‑oriented project manager who can juggle creators, agencies, contracts, briefs, timelines, budgets, and internal partners without dropping threads.
• Commercially sharp and intellectually curious. Brings channel fluency, broader growth judgment, and a clear point of view on where the next dollar should go.
• Operates with a high degree of autonomy and accountability. Proactively flags risks, identifies opportunities, and pushes for what they believe in.

Benefits

• Health Insurance coverage.
• 401k Plan.
• Unlimited PTO.
• 5‑year Sabbatical: After 5 years with CookUnity, you receive a 4‑week paid sabbatical.
• Paid Family leave.
• Compassionate Leave: 3‑5 days each time the need arises.
• A generous amount of CookUnity credits to enjoy our meals, added to your account monthly.
• AI‑forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
• Wellness perks: access to fitness subsidies to build a healthy lifestyle.
• Personalized Spanish coach.
• Opportunity to join a company looking to change how we eat and how chefs work.

Compensation

$100,000—$110,000 USD.

Equal Opportunity Employer

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.