Lifecycle Marketing Manager

INSA CT Retail II LLC; New Haven (CT); Sur place; USD 86 000 - 131 000; Plein temps

Avantages offerts par ce poste

Medical, dental, and vision

401(k) with company match

Paid time off

Employee assistance program

Résumé du poste

Insa Cannabis is seeking a Lifecycle Marketing Manager to own the customer journey from first visit to loyal advocate across email, SMS, and push channels. You will build automations, segments, and campaigns to turn shoppers into repeat customers and help grow our loyalty program across dispensary locations.

Working closely with the Head of Digital Marketing and the broader team, you will set lifecycle strategy, execute end-to-end campaigns, test with A/B experiments, and report on performance

Qualifications

• 5+ years of lifecycle, CRM, retention, or email/SMS marketing ownership.
• Hands-on ownership of campaigns and automations.
• Experience building multi-step automated flows and segmentation strategies.
• Experience managing SMS marketing programs with compliance considerations.
• Data-driven with ability to interpret performance metrics to support strategy.
• Strong project management in a fast-paced multi-state retail environment.

Responsabilités

• Own lifecycle channels end-to-end: Build and manage email, SMS, and push marketing as an integrated system.
• Design, launch, and optimize automated flows across the customer lifecycle.
• Develop and refine segmentation strategies to ensure timely messaging.
• Map and optimize the journey from first-time visitor to acquisition, activation, retention, reactivation, and advocacy.
• Grow the loyalty program: enrollments and engagement across locations.
• Run A/B tests on digital communications and translate results into improvements.
• Report on key lifecycle metrics and provide actionable recommendations.
• Maintain list health and compliance with regulations and platform best practices.
• Collaborate with digital, brand/creative, and retail teams to align campaigns.
• Perform other duties as assigned.

Connaissances

Lifecycle marketing

CRM retention

Email marketing

SMS marketing

Push marketing

Segmentation

Automation

A/B testing

Analytics

Project management

Formation

BA/BS or equivalent

Outils

Marketing automation platform

Sales fulfillment software

MS Excel

Description du poste

• Job Category cannabis, marketing, lifecycle marketing

Description

Position Summary

The Lifecycle Marketing Manager will own the customer journey from first visit to loyal advocate. This role is the driving force behind our email, SMS, and push marketing programs: building the automations, segments, and campaigns that turn one-time shoppers into repeat customers, repeat customers into evangelists, and winning back customers who have drifted away. This position will help lead our loyalty program, working to grow enrollment and deepen engagement across our dispensary locations.

This is a hands-on, builder role and the primary owner of our lifecycle channels, working closely with the Head of Digital Marketing and broader marketing team to set strategy and then executing it end-to-end, from segmentation logic to building campaigns and automations to performance reporting.

Responsibilities & Duties

Own lifecycle channels end-to-end: Build and manage email, SMS, and push notification marketing as an integrated system, ensuring consistent messaging and cadence across all three.

Build and maintain automations : Design, launch, and continuously optimize automated flows across the customer lifecycle.

Segment the customer base: Develop and refine segmentation strategies to ensure the right message reaches the right customer at the right time.

Manage the full customer lifecycle: Map and optimize the journey from first-time visitor to acquisition, activation, retention, reactivation of lapsed customers, and ultimately evangelism/advocacy , identifying moments where targeted lifecycle marketing can shift behavior.

Grow the loyalty program: Serve as the marketing team's point person for the loyalty program, partnering cross-functionally to grow enrollment, increase engagement with rewards, and identify new ways to make the program a retention driver.

Test and optimize : Run A/B tests on digital communications and use results to continuously improve.

Report on performance: Track and report on key lifecycle metrics and translate results into recommendations.

Maintain list health and compliance: Ensure sending practices, opt-in/opt-out processes, and messaging comply with applicable regulations (including cannabis-industry-specific advertising restrictions) and platform/carrier best practices.

Collaborate cross-functionally: Partner with the digital, brand/creative, and retail teams to align lifecycle campaigns with broader marketing calendars, promotions, and store-level priorities.

Perform other duties as assigned.

Qualifications & Skills

Must be at least 21 years of age.

Preferred BA/BS or equivalent with 5+ years of experience in lifecycle, CRM, retention, or email/SMS marketing, with direct hands-on ownership of campaigns and automations.

Demonstrated experience building multi-step automated flows and segmentation strategies in a marketing automation or ESP platform.

Experience managing SMS/text marketing programs, including compliance considerations.

A track record of using data to drive decisions; comfortable pulling and interpreting performance metrics to support strategy.

Strong project management skills; able to juggle multiple campaigns, automations, and stakeholders simultaneously.

Comfortable working in a fast-paced, multi-state retail environment where priorities can shift quickly.

Comfortable with ambiguity. This is an early-stage function where you'll refine existing automations and processes, while also building new ones.

Proficiency in sales fulfillment software and Microsoft Office Suite (especially Excel).

Ability to work independently and as part of a team in a fast-paced environment.

Must have reliable transportation.

Must be able to pass a background check in accordance with state regulations.

Dependability & Flexibility

Interpersonal Communication

Results Focused

Behave in a manner that is positive, productive, cooperative, and encourages teamwork.

Physical Requirements

Sitting, standing, and walking for several hours at a time

Ability to travel by car may be required

Close visual acuity needed to read and write documents on a computer screen

Manual dexterity needed to type on a computer

Speaking and hearing required when conducting presentations or making sales calls

General office environment when reporting to administrative office location

Exposure to changing weather conditions while traveling depending on season

Occasional exposure to cannabis odor when visiting grow facilities.

Occasional weekend work to attend trade shows and events is required .

T ravel for trade shows, sales calls, and meetings – up to 50-60% of the time.

N ote: This job description is intended to provide a general overview of the position and does not encompass every task or responsibility that may be required .

Pay range: $ 86,400 .00 - $1 31,300 .00

Insa is a multi-state employer, and this is the company-wide pay range. Offers will be provided in accordance with state-specific minimum wage guidelines.

Summary

We are one of the fastest growing privately owned cannabis companies on the east coast with vertically integrated, multi-state operations. We currently operate medical and adult use dispensaries where we create the best possible customer experience through our passion for what we do. Our culture stems from our core concept: We sell cannabis for real life, and always have an open heart and mind to all.

Come join us at Insa Cannabis, where we're in the business of making your day better!

Insa provides a generous benefits package to all full-time employees, including:

• Medicalwith free telemedicine,dental, and vision
• Flexible spending and health savings accounts
• Life, disability, and other ancillary plans
• Employee assistance program
• 401(k) with company match
• Paid time off
• Paid holidays

Part-time employees are eligible for:

• Employee assistance program
• 401(k) with company match
• Paid time off
• Paid holidays