Lifecycle Marketing Manager

Dimond Connect; Denver (CO); On-site; USD 90,000 - 130,000; Full time

Job summary

Dimond Connect is looking for a Lifecycle Marketing Manager who will own retention and lifecycle execution across email, SMS, on-site experiences, and post-purchase touchpoints. You will partner with teams to scale subscriptions, lifecycle flows, and data-driven personalization, leveraging AI tools to improve engagement and lifetime value.

Responsibilities include developing segmentation, setting KPI targets, and leading cross-functional initiatives to drive repeat purchases while maintaining

Qualifications

• 3+ years in lifecycle, retention, or CRM marketing (beauty/personal care a plus).
• 3+ years with Shopify and integrations (Klaviyo, SMS platforms).
• 2+ years managing or launching subscription programs.
• Strong CRM and customer marketing foundation with cohort/LTV analysis.

Responsibilities

• Own and scale lifecycle marketing across email, SMS, on-site, and post-purchase touchpoints.
• Collaborate with email/SMS agency to evolve acquisition, retention, and subscription messaging.
• Own retention revenue targets and lifecycle KPIs (repeat rate, churn, cohorts, LTV).
• Translate product launches into lifecycle-ready offers and messaging across channels.

Skills

Lifecycle marketing

CRM marketing

Data analysis

A/B testing

Copywriting

Cross-functional collaboration

AI tools usage

Tools

Shopify

Klaviyo

Postscript

CRM software

Job description

Our client in the personal care space is hiring a Lifecycle Marketing Manager!

The Role

Reporting to the Head of Marketing, this role sits at the center of the business—partnering across media buying, affiliate/influencer, operations, Shopify, and CX to strengthen retention, scale existing customer relationships, and turn new product launches into high-impact lifecycle moments. While subscriptions are a key growth lever, this role owns our company's retention strategy, shaping how customers engage, repurchase, and build routines across email, SMS, and on-site experiences. You’ll move fast as new products and offers are launched, owning lifecycle execution across Shopify, CRM, and on-site touchpoints—leveraging data, AI, and strong customer intuition to increase engagement, repeat purchase, and lifetime value.

What You’ll Do

Lifecycle Ownership & Retention Strategy

• Own and scale lifecycle marketing across email, SMS, paid, on-site, and post-purchase touchpoints and messaging.
• Partner with our email/SMS agency to evolve acquisition, retention, and subscription messaging
• Own retention revenue targets and lifecycle KPIs, including repeat rate, churn, cohort performance, and customer lifetime value.
• Help scale and optimize our subscription program as part of a broader, trust-first retention strategy.

Product Launches, Offers & Storytelling

• Translate new product launches into lifecycle-ready offers, bundles, education, and messaging across channels.
• Build routine-driven lifecycle flows that reinforce outcomes, usage, and long-term product value.
• Support offer and bundle strategy that aligns with retention goals while protecting premium brand positioning.

Analysis & Optimization

• Own lifecycle performance reporting across retention, subscription, and repeat purchase cohorts.
• Develop data-driven customer segmentation and personas to maximize LTV and personalization.
• Lead lifecycle experimentation, A/B testing, and continuous optimization across channels.
• Leverage AI tools to accelerate testing, analysis, personalization, and execution.

Platform, Systems & Cross-Functional Leadership

• Manage and optimize Shopify apps tied to CRM, subscriptions, reviews, and lifecycle tooling.
• Act as the internal voice of the customer—using reviews, CX data, surveys, and behavioral insights to improve lifecycle strategy and subscriber satisfaction.
• Serve as a key stakeholder across Brand, Performance, Ecommerce, Site Dev, Operations, Affiliate/Influencer, and CX teams.

What We’re Looking For

Experience & Background

• 3+ years in lifecycle, retention, or CRM marketing (CPG experience required; beauty or personal care strongly preferred).
• 3+ years hands-on experience with Shopify and key app integrations, including Klaviyo and SMS platforms (e.g., Postscript).
• 2+ years of experience managing, launching, or optimizing subscription programs.
• Strong foundation in CRM and customer marketing, with comfort analyzing repeat behavior, cohorts, and customer lifetime value.

Strategic & Analytical Skillset

• Strong understanding of how growth, brand, and lifecycle marketing work together to drive a healthy, scalable business.
• Ability to analyze performance data, surface meaningful insights, and communicate them clearly to cross-functional teams and leadership.
• Data-driven thinker who can apply insights to creative, messaging, and offer strategy—not just reporting.
• Strong instincts for offers, bundles, and lifecycle storytelling that reinforce routines and outcomes.
• Excellent copywriting, communication, and collaboration skills across internal teams and external partners.
• Comfortable operating in a fast-moving startup environment with frequent product launches and evolving priorities. Are creative and adaptive in how you find solutions, comfortable rolling up your sleeves and figuring things out without a playbook.

Mindset & Culture Fit

• AI-savvy marketer who actively uses modern tools to work faster, smarter, and more efficiently.
• Genuinely passionate about health, wellness, and entrepreneurship, with a desire to build alongside a small, fast growing brand.