Lifecycle Marketing Manager

Fluvio; Austin (TX); Hybrid; USD 100,000 - 120,000; Full time

Job summary

A leading company in the hospitality technology sector is seeking a Lifecycle Marketing Manager to enhance product adoption and customer engagement. This role involves strategic communication initiatives, customer onboarding, and collaboration across teams to maximize platform value. The ideal candidate will have extensive product marketing experience and a strong background in B2B SaaS. The position offers a competitive salary and benefits, including unlimited time off and a hybrid work environment.

Benefits

Unlimited time off

Health insurance

Dental insurance

Vision insurance

401k match (4%)

Stock options

Qualifications

• 5+ years of product marketing experience.
• Proven success in driving product adoption and engagement.

Responsibilities

• Develop and execute product launch strategies and communications.
• Design and implement customer onboarding and education programs.
• Collaborate with Product team on feature releases.

Skills

Product Marketing

Email Marketing

Customer Communication

Data Analysis

Cross-functional Collaboration

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Job description

This range is provided by Fluvio. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $120,000.00/yr

Direct message the job poster from Fluvio

Founder & Managing Partner at Fluvio | Product Marketing Consultancy | ex-Amazon, Etsy, & more

Fluvio is hiring a Lifecycle Marketing Manager on behalf of Union, a first-of-its-kind venue operating system purpose-built for the nation's busiest bars and restaurants.

Union powers a first-of-its-kind venue operating system purpose-built for the nation's busiest bars and restaurants. More than a point-of-sale, Union connects 1,500+ establishments with 5M+ consumers and leading brands through real-time consumption data. The platform drives operational efficiency, enables frictionless mobile ordering, and facilitates brand-patron interactions that enhance venue loyalty. With $2B+ in annual transactions, Union creates a virtuous cycle where venues improve customer experiences, brands gain direct consumer engagement, and patrons enjoy personalized hospitality—transforming high-volume operations into next-gen guest experiences.

Reporting to the CMO, the Lifecycle Marketing Manager will be a key player in driving product adoption, engagement, and retention through strategic communication and education initiatives. This role bridges the gap between product development and customer success to ensure partners maximize value from the company’s platform.

Key Responsibilities

Product Marketing & Communication

• Develop and execute product launch strategies and communications
• Create compelling product messaging and positioning
• Manage monthly performance recap communications across customer segments
• Produce explainer and training videos for new features
• Maintain product pages and learning center content

Customer Lifecycle Management

• Design and implement customer onboarding and education programs
• Create and manage targeted campaigns to drive feature adoption
• Develop and execute upsell/cross-sell communication strategies
• Manage customer feedback and survey programs
• Track and improve product adoption metrics

Cross-functional Leadership

• Collaborate with Product team on feature releases and roadmap communication
• Partner with Customer Success on engagement strategies
• Work with Content team on case studies and testimonials
• Support full marketing team with product-focused content
• Manage customer communication calendar and channels

Required Qualifications

• 5+ years of product marketing experience
• Proven success in driving product adoption and engagement
• Strong experience with email marketing and customer communication
• Prior B2B SaaS experience is preferred
• Excellence in cross-functional collaboration
• Background in data analysis and customer insights
• Bachelor's degree in Marketing, Business, or related field

Preferred Qualifications

• Experience in SaaS or technology products
• Background in hospitality/restaurant technology
• Understanding of mobile payments or fintech
• Experience with customer education and enablement programs
• Unlimited time off
• Health, dental, and vision
• 401k match (4%)
• Stock options
• Hybrid environment (3 days/week in office)

Union is proud to be an equal-opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

Salary Range: $100-$120K

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Restaurants, Financial Services, and Technology, Information and Media

Referrals increase your chances of interviewing at Fluvio by 2x

Inferred from the description for this job

Medical insurance

401(k)

Vision insurance

Paid maternity leave

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