Retention and Lifecycle Marketing Manager

Zenwise; Carlsbad (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

401k with employer match

Job summary

Zenwise is seeking a Retention & Lifecycle Marketing Manager to own and evolve our customer retention strategy across email, SMS, loyalty, subscription, and the broader lifecycle. You’ll balance strategy with hands-on execution, shaping campaigns, automations, segmentation, testing, and performance optimization.

You’ll drive email and SMS programs, loyalty growth, and subscription lifecycle, aiming to increase repeat purchases, lifetime value, and reduce churn.

Qualifications

• 2-4+ years in lifecycle, retention, CRM, email, or SMS marketing, preferably in a DTC, e-commerce, or subscription-based brand.

Responsibilities

• Own the retention and lifecycle strategy to increase repeat purchases and reduce churn.
• Own email program: campaign strategy, calendar, segmentation, testing, and flows.
• Lead SMS strategy and automated journeys, including segmentation and optimization.
• Own and evolve the Zenwise loyalty program to deepen engagement and value.
• Analyze lifecycle and churn behavior to identify opportunities and translate to action.
• Build and manage a continuous experimentation roadmap across messaging and offers.
• Partner with creative, ecommerce, product, and other teams to improve the customer experience.
• Establish retention KPIs and report insights to the organization.

Skills

Lifecycle marketing

Email marketing

SMS marketing

Klaviyo

Segmentation

A/B testing

Data analysis

Subscription/recurring revenue

Churn analysis

Project management

Tools

Attentive

Postscript

Recharge

Shopify Analytics

GA4

Job description

Zenwise is a growing supplement brand based in San Diego, creating innovative formulations rooted in one simple belief: better wellness starts with the gut.

This is an incredibly exciting time to join Zenwise. We recently launched a bold brand refresh and are entering our next chapter with serious momentum. We’re reaching more customers, expanding the brand, and building a team that’s ready to take Zenwise to the next level.

As we scale, there’s a real opportunity to make an impact, shape our future, and play a meaningful role in what Zenwise becomes next. We’re looking for ambitious, curious, and driven people who are energized by growth and excited to build alongside us.

Just as important as where we’re headed is the culture we’re creating along the way. Zenwise is proud to be Great Place to Work Certified™, a reflection of the incredible team and collaborative culture driving us forward.

About The Role

We are looking for a Retention & Lifecycle Marketing Manager to own and evolve our customer retention strategy across email, SMS, loyalty, subscription, and the broader customer lifecycle.

This role combines strategy with hands-on execution. You’ll build the lifecycle roadmap while also getting into the details of campaigns, automations, segmentation, testing, and performance optimization. Experience working with subscription-based brands and understanding the unique behaviors of recurring-revenue customers will be especially important in this role.

You’ll own our email and SMS programs, loyalty strategy, subscription lifecycle, and customer journeys, with a focus on increasing repeat purchase, improving customer lifetime value, strengthening loyalty, and reducing churn. You’ll think strategically about subscriber acquisition-to-retention journeys, replenishment, cancellation and churn prevention, reactivation, and how to create long-term value from our subscriber base.

We’re looking for someone who understands that retention is about more than sending campaigns. You’ll use customer behavior and data to determine who we communicate with, when we reach them, what we say, and what experience should come next, with a strong understanding of how lifecycle marketing can turn first-time customers into repeat purchasers and subscribers into long-term brand loyalists.

Core Responsibilities

• Retention & Lifecycle: Own the strategy and roadmap to increase repeat purchase, customer lifetime value, engagement, and retention while reducing churn.
• Email: Own the email marketing program, including campaign strategy, calendar management, segmentation, testing, execution, and automated lifecycle flows.
• SMS: Lead SMS strategy and execution across campaigns and automated journeys, including segmentation, testing, and optimization.
• Loyalty: Own and evolve the Zenwise loyalty program to deepen engagement, increase repeat purchase, and grow long-term customer value.
• Customer Insights: Analyze lifecycle, cohort, purchase, and churn behavior to identify opportunities and translate insights into action.
• Testing & Optimization: Build and manage a continuous experimentation roadmap across messaging, offers, timing, cadence, audiences, and customer journeys.
• Cross-Functional Partnership: Partner with creative, e-commerce, product, and other teams to improve the end-to-end customer experience and bring lifecycle initiatives to life.
• Performance & Reporting: Establish clear retention KPIs, monitor performance, and communicate insights and recommendations across the organization.

What We’re Looking For

• 2-4+ years of experience in lifecycle, retention, CRM, email, or SMS marketing, ideally within a DTC, e-commerce, or subscription-based brand.
• Demonstrated experience owning email and SMS programs from strategy through execution, including campaign planning, segmentation, testing, and optimization.
• Hands-on experience with Klaviyo or a similar lifecycle marketing platform, including campaigns, segmentation, automation, reporting, and lifecycle flows.
• Strong experience with subscription or recurring-revenue brands, with a deep understanding of subscriber retention, churn, cancellation behavior, replenishment, reactivation, and customer lifetime value.
• Experience using customer and subscription data to identify why customers churn, when they are most at risk, and which interventions can meaningfully improve retention.
• Strong understanding of customer segmentation, personalization, cohort analysis, churn, retention, and reactivation.
• Highly analytical and comfortable using data to diagnose problems, develop hypotheses, identify opportunities, and prioritize what to do next.
• A strong testing and experimentation mindset, with experience using A/B testing to improve messaging, offers, timing, audiences, and lifecycle performance.
• Comfortable balancing strategic thinking with hands-on execution and moving quickly between planning and doing.
• Strong project management skills with the ability to manage a high-volume marketing calendar and multiple priorities.
• Familiarity with SMS platforms such as Attentive, Postscript, or Klaviyo SMS; subscription platforms such as Recharge; and analytics tools such as Shopify Analytics and GA4 is a plus.
• Excellent written communication skills and strong attention to detail.

How You’ll Measure Success

You’ll develop, own, and report on a clear set of retention and lifecycle KPIs, including:

• Repeat purchase rate
• Purchase frequency and time between purchases
• Churn and reactivation rates
• Email and SMS revenue and conversion
• Automated flow performance
• Loyalty enrollment, engagement, and repeat purchase behavior
• Customer cohort performance
• Subscriber engagement and list health

Most importantly, you’ll help us answer the questions that matter: Why are customers staying? Why are they leaving? Where are we losing subscribers? And what can we do to build longer, more valuable customer relationships?

What We Offer

• Medical insurance
• 401k with employer match