Capital Lifecycle Marketing Architect

Intuit, Inc.; San Francisco (CA); On-site; USD 205,000 - 278,000; Full time

Job summary

Intuit, Inc. is seeking a Principal Marketing Manager, Lifecycle Marketing to lead the Capital lifecycle marketing across in-product, email and other owned channels for SMB term loans, lines of credit and Intuit Business Credit Card.

You will own end-to-end journeys, partner with Product, Risk, Servicing and Data Science, and use AI-driven next-best-action experiences to drive adoption, uplift attach and revenue, and maintain portfolio health.

Qualifications

• 10+ years in lifecycle marketing, product marketing, and go-to-market in SaaS/Fintech/financial services.
• Proven track record owning revenue-linked marketing programs in lending or credit.
• Hands-on with email, in-product messaging, and at least one more owned channel (push/SMS).
• Translate business and risk constraints (eligibility, underwriting, pricing) into compliant lifecycle plans.
• Strong quantitative fluency: test hypotheses, funnel/cohort data, and incrementality-based decisions.
• Proven cross-functional influence with Product, Risk and Data teams.

Responsibilities

• Own Capital lifecycle marketing end to end: attach, upgrade, retention, onboarding and triggers across in-product and direct channels.
• Reimagine in-product experience to drive adoption with AI capabilities and optimize critical funnels.
• Deliver AI-driven experiences using next-best-action models to help customers apply for and draw on Capital financing.
• Become the go-to lifecycle marketing engine for Capital and run data-driven campaigns to raise awareness and draws from QuickBooks lending products.
• Build and prioritize testing roadmap for Capital campaigns and run experiments to isolate incremental lift.
• Partner with Capital Product, Risk, Servicing and Data Science to align lifecycle motions with underwriting and portfolio goals.
• Represent Capital lifecycle marketing in planning and risk-governance conversations with leadership.

Skills

Lifecycle marketing

Go-to-market

Lending/credit marketing

Direct channels

Risk-aware marketing

Cross-functional collaboration

Job description

Intuit, Inc. is seeking a Principal Marketing Manager, Lifecycle Marketing to lead the Capital lifecycle marketing across in-product, email and other owned channels for SMB term loans, lines of credit and Intuit Business Credit Card.

You will own end-to-end journeys, partner with Product, Risk, Servicing and Data Science, and use AI-driven next-best-action experiences to drive adoption, uplift attach and revenue, and maintain portfolio health.