Head of Lifecycle Marketing, AI-Driven Capital Lending

Intuit; Atlanta (GA); On-site; USD 205,000 - 278,000; Full time

Job summary

Intuit is seeking a Principal Marketing Manager, Lifecycle Marketing to lead the end-to-end lifecycle for QuickBooks Capital, including SMB term loans, lines of credit, and credit cards. You will own orchestrated journeys across in-product experiences, email, and other owned channels, using data and AI to deliver timely, relevant messages that drive attach and usage.

You will partner with Capital Product, Risk, Servicing, and Data Science, build the testing roadmap, and translate business and

Qualifications

• 10+ years of lifecycle marketing, product marketing, and go-to-market experience in SaaS, Fintech, Financial Services, or platform businesses.
• Proven track record independently owning a revenue-linked marketing program (lending, credit, or similar recurring/attach-driven products).
• Hands-on expertise across owned direct channels — email, in-product messaging, and at least one additional owned channel (push, SMS, or similar).
• Demonstrated ability to translate business and risk constraints into a compliant, effective lifecycle marketing plan.

Responsibilities

• Own Capital lifecycle marketing end to end: attach (application & funding), upgrade and repeat draw, retention & active use, onboarding, and targeting/behavior triggers across in-product, email, and other owned direct channels.
• Reimagine the in-product experience for Capital to drive breakthrough adoption through in-product education and new AI capabilities, while optimizing critical attach and upgrade funnels.
• Deliver hyper-personalized, AI-driven experiences using next-best-action models and in-product surfaces that help customers discover, apply for, and draw on Capital financing.
• Become the go-to lifecycle marketing engine for Capital, running data-driven campaigns that drive awareness of and draws from QuickBooks' suite of lending products.
• Build and prioritize the testing roadmap for Capital campaigns — targeting, messaging, offer sequencing, cadence/suppression logic — and run experiments to isolate incremental lift.
• Partner with Capital Product, Risk, Servicing, and Data Science to align lifecycle motions with underwriting, pricing, and portfolio health goals.
• Represent Capital lifecycle marketing in planning and goal-risk conversations, surfacing tradeoffs and recommendations to your manager and senior stakeholders.

Skills

Lifecycle marketing

Revenue-linked programs

AI-driven messaging

Email channels

In-product messaging

Cross-functional influence

Data analytics

Job description

Intuit is seeking a Principal Marketing Manager, Lifecycle Marketing to lead the end-to-end lifecycle for QuickBooks Capital, including SMB term loans, lines of credit, and credit cards. You will own orchestrated journeys across in-product experiences, email, and other owned channels, using data and AI to deliver timely, relevant messages that drive attach and usage.

You will partner with Capital Product, Risk, Servicing, and Data Science, build the testing roadmap, and translate business and