Lifecycle Marketing Lead

Attio Ltd; New York (NY); Hybrid; USD 120,000 - 150,000; Full time

Job summary

A leading tech company is looking for a Lifecycle Marketing Lead to drive user engagement and retention through innovative marketing strategies. The role involves shaping user experiences via emails and in-product notifications while collaborating with cross-functional teams to optimize marketing efforts. This position offers a competitive salary, equity, and a flexible work environment.

Benefits

Competitive salary

Equity in an early-stage tech company

Medical, dental, and vision coverage

401K

Enhanced family leave

Team off-site in fun locations

Remote working and flexibility

Qualifications

• 4 to 6 years of experience in lifecycle marketing.
• Strong track record of building onboarding and engagement programs.
• Proven success in product-led growth businesses.

Responsibilities

• Lead lifecycle marketing efforts via email and in-product notifications.
• Build and improve user lifecycle flow with targeted communications.
• Launch and iterate engagement and retention campaigns.

Skills

Lifecycle Marketing

User Engagement

Analytics

Experimentation

Job description

Drive user activation, engagement, and retention through lifecycle programs across email and in-product channels

Location

Hybrid [New York]

$120,000 - $150,000

Attio is on a mission to redefine CRM for the AI era.

We’re building the first AI-native CRM — designed for the most ambitious go-to-market teams. Backed by top VCs including Redpoint, Balderton, and Point Nine, our team thrives on solving complex technical challenges, delighting our users, and setting a new standard for the industry.

About the role

Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality — from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth.

We’re looking for aLifecycle Marketing Lead to lead Attio’s lifecycle marketing efforts, focusing on user onboarding, activation, engagement, retention, revenue-generating campaigns as well as delivering all company comms via email and in-product notifications, reporting to the Head of Growth Marketing.

What you'll do

Lead Attio’s email and in-product notification channels, owning the delivery of all company communications, evergreen programs, and experiments to improve key metrics.

Build and continuously improve our user lifecycle flow via email and in-product notifications focusing on improving activation for different user segments.

Launch, test, and iterate evergreen user engagement, retention, and revenue-generating campaigns and tracks.

Partner with other Marketing teams and EPD to launch company announcements and new product features.

Ensure all emails and in-product notifications fit and reinforce our brand from a copy and design standpoint.

Partner with Engineering to build and maintain the infrastructure to target different audience segments, users, and relevant product signals and track lifecycle marketing effectiveness.

What you'll bring

4 to 6 years of experience in lifecycle marketing, with a strong track record of building onboarding, activation, engagement, and upsell programs.

Proven success driving activation and revenue for product-led growth businesses.

Strong experimentation and analytics background.

Building lifecycle motions - onboarding, activation, engagement, upsells, and churn prevention - that drive impact in activation and product engagement.

Working cross-functionally with other Marketing teams and EPD to build lifecycle marketing program infrastructure and ongoing processes.

Establishing and measuring success of lifecycle marketing experiments (e.g. pre/post, A/B, holdouts, etc.).

Harnessing product, billing, and CRM data to trigger personalized, usage-based lifecycle campaigns that drive activation, expansion, and retention

Proven mastery of lifecycle marketing tools and techniques. We currently use Customer.io fed via Segment from BiqQuery plus Postmark for transactional emails. Our emails are written in either MJML or in React rendered to HTML.

What we offer

Competitive salary of $120,000 - $150,000

Equity in an early-stage tech company on an incredible trajectory

Medical, dental, and vision coverage through Sequoia One

401K

Enhanced family leave

Team off-site in fun places! (We've been to Barcelona, Lisbon, Malta and Split so far)

Remote working and flexibility

What does the hiring process look like?

Phone screen

Introductory call ~ 30 minutes

Meet the VP Marketing ~ 45 minutes

Interviews

Systems thinking ~ 30 minutes

Meet an exec ~ 30 minutes

Offer call

A lot of our interviews are enabled through self-scheduling but we are always on hand to speak to you or answer questions throughout the process. At the offer stage, you may want to speak to more of the team, see a demo, or have other suggestions for us.