Lifecycle Marketing Lead New York, New York, United States

Flex group; Australia; On-site; USD 115,000 - 132,000; Full time

Job summary

Join a forward-thinking FinTech company as a Lifecycle Marketing Lead, where your expertise will drive engagement and enhance customer satisfaction. This hybrid role offers the chance to optimize transactional communications and collaborate with diverse teams to improve the customer experience. You’ll manage multi-channel campaigns and leverage data analysis to ensure seamless interactions. If you're passionate about creating impactful marketing strategies in a dynamic environment, this opportunity is perfect for you. Be part of a mission-driven team that values flexibility and innovation in the rent payment experience.

Benefits

100% company-paid medical, dental, and vision

401(k) + company equity

Unlimited paid time off

Parental leave

Flex Cares Program

Free Flex subscription

Qualifications

• 3-4 years of experience in CRM or lifecycle marketing.
• Proven experience managing multi-channel campaigns.
• Strong analytical skills to interpret business questions.

Responsibilities

• Maintain and optimize transactional communications.
• Track and analyze campaign performance for improvement.
• Collaborate with Product and Marketing for new launches.

Skills

Lifecycle Marketing

CRM Optimization

Data Analysis

Cross-functional Collaboration

Campaign Management

Education

Bachelor's Degree in Marketing or Related Field

Tools

Email Marketing Platforms

CRM Software

Analytics Tools

Job description

Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. It’s hard to believe that it’s 2025 and paying rent on time is expensive, inflexible, and difficult. We’re here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense. After deliberately keeping a stealth profile as we built up unprecedented investor support and an enthusiastic user base, we are looking for motivated individuals to help us keep our mission growing. Will you be a part of the team?

As a Lifecycle Marketing Leadat Flex, you will play a critical role in driving business growth by overseeing transactional communications with our customers, ensuring a seamless experience using Flex.

You will own and optimize product-led messaging within the customer lifecycle (e.g., payment confirmations, reminders, status updates), and multi-channel campaigns (email, push, SMS) to ensure customers understand and can successfully use Flex. You will oversee a high volume of unique campaigns across segmented user journeys to drive engagement, enhance customer satisfaction, and improve retention. You’ll collaborate closely with Product, Marketing, Strategy, Compliance, and Customer Support to align messaging with product updates and customer needs while ensuring regulatory compliance.

We are looking for a data-driven Lifecycle marketer with experience optimizing transactional communications who thrives in a high-execution, fast-paced environment. You are a strong cross-functional collaborator and are comfortable balancing strategic planning with hands-on execution. If you are highly organized, action-oriented, and passionate about creating seamless customer experiences, this role is for you.

Key Responsibilities

• Maintain and optimize transactional communications to create a seamless customer experience between the product and owned channels.
• Own E2E development of communications includingstrategy, messaging, campaign development and automation.
• Track and analyze campaign performance to identify opportunities for improving customer engagement, retention, and overall communication strategy.
• Collaborate with Product, Marketing, and Compliance to support new product launches, regulatory compliance, and enhancements to the customer experience.
• Execute real-time communications to support critical incident resolution during the rent cycle.

Experience

• 3-4 years of experience in CRM or lifecycle marketing preferably in a highly regulated industry like FinTech or HealthTech.
• Proven experience managing campaigns across multiple channels (email, sms, push), from creative development to execution, with a strong focus on A/B testing and continuous optimization.
• Demonstrated ability to lead projects, manage timelines and communicate results to peers and management.
• Strong analytical skills - ability to interpret key business questions and work closely with analytics teams to answer them, while also being able to report performance and insights.
• Ability to thrive in complex environments that require close collaboration with cross functional teams (e.g. product, analytics, strategy, design, etc.).
• Must be a strong executor and able to move projects forward independently.

This is a hybrid position with on-site expectations of 3 days per week in our New York Headquarters. For candidates outside of the NY/NJ area, you may be eligible for our relocation assistance program.

The compensation range for this role will be commensurate with the candidate's experience and Flex's internal leveling guidelines and benchmarks.

This will be a hybrid role, 3 days in our NYC office, the base salary pay range will be $115,000- $132,000

Life at Flex:

We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self aware people to grow a successful company. Our HQ is located in New York City, but we have employees located throughout the US, Australia, Canada and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.

We offer many employee benefits. For full time, U.S. based employees we offer:

• Competitive pay
• 100% company-paid medical, dental, and vision
• 401(k) + company equity
• Unlimited paid time off with a PTO minimum + 13 company paid holidays
• Parental leave
• Flex Cares Program: Non-profit company match + pet adoption coverage
• Free Flex subscription

For full time non-US employees, we offer

• Competitive Pay
• Company Equity
• Unlimited PTO

Apply for this job

*

indicates a required field

First Name *

Last Name *

Email *

Phone

Resume/CV

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

Website

LinkedIn Profile

Website

Are you willing to work out of our Union Square (NY,NY) office 3 days a week? * Select...

Are you authorized to work in the United States? * Select...

Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)? * Select...

Does your salary fall within our estimated range for this role? If not, please specify your salary request. * Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Flex’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Voluntary Self-Identification of Disability

Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
• Intellectual or developmental disability
• Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
• Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
• Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
• Short stature (dwarfism)
• Traumatic brain injury

Disability Status Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.