Lifecycle Marketing & CRM Director — Remote

Trailborn Hotel Management Llc; New York (NY); Remote; USD 100,000 - 120,000; Full time

Job summary

Trailborn Hotel Management Llc is seeking a Director of Lifecycle Marketing & CRM to own how we communicate with guests and prospects across channels. You’ll build campaigns and the infrastructure powering them, partnering with social, paid media, content, and revenue teams to bring integrated campaigns to life from brief to send.

If you obsess over subject lines and crafting nurture flows, with hands-on Revinate experience, we want to hear from you.

Qualifications

• 5+ years of marketing experience with focus on campaign management, email marketing, or CRM.
• Experience with Revinate platform for building emails, reports, automation and segmentation.
• Excellent writing and attention to detail for brand emails.

Responsibilities

• Design and build emails for property and brand newsletters and own email KPIs.
• Own email marketing planning for Trailborn brand and properties; ensure timely content.
• Create graphics and templates for email campaigns; collaborate on newsletter themes.
• Maintain an integrated campaign calendar across channels and stakeholders.
• Manage guest communications and email campaigns for all properties; track performance.
• Lead CRM buildout in Revinate including segmentation and automation workflows.
• Define guest communication roadmap from pre-arrival to post-stay re-engagement.
• Uphold brand voice across touchpoints; plan lifecycle messaging and loyalty campaigns.

Skills

Campaign management

Email marketing

CRM

Copywriting

Project management

Brand voice

Tools

Revinate

Asana

Job description

Trailborn Hotel Management Llc is seeking a Director of Lifecycle Marketing & CRM to own how we communicate with guests and prospects across channels. You’ll build campaigns and the infrastructure powering them, partnering with social, paid media, content, and revenue teams to bring integrated campaigns to life from brief to send.

If you obsess over subject lines and crafting nurture flows, with hands-on Revinate experience, we want to hear from you.