Lifecycle Marketing & CRM Architect

Trailborn Hotels & Resorts; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Trailborn Hotels & Resorts is seeking a driven Director of Lifecycle Marketing & CRM to lead guest communications across all channels, owning campaigns from brief to send and shaping the infrastructure that powers them. You will write compelling copy, design templates, and optimize the Revinate CRM while guiding the end-to-end lifecycle from acquisition to loyalty.

This role sits at the intersection of storytelling and systems, ensuring brand voice consistency, a unified marketing calendar, and

Qualifications

• 5+ years of marketing experience, with at least 3 years focused on campaign management, email marketing and/or CRM — ideally within hospitality, travel, or a consumer brand.
• Mastery of Revinate Platform (At least 2+ years of hands‑on experience building marketing emails, running reports, automated campaign building, and segmentation targeting with Revinate)
• An exceptional writer. You draft clean, compelling copy quickly and take pride in every word that goes out the door.
• An eye for the details, a creative vision for beautifully designed emails, and a knack for understanding the functionality of successful email campaigns
• Proven experience owning and managing an integrated marketing calendar across multiple channels and stakeholders, especially in Asana.
• Strong project management instincts — you create order out of complexity, hit deadlines, and communicate proactively when timelines shift.

Responsibilities

• Design and build emails for property and brand‑level newsletters, while owning email marketing KPIs, in collaboration with regional property directors
• Own email marketing planning for the Trailborn brand and Trailborn Hotels and Resorts, including intake and brief process, ensuring emails are sent on time, to the write segment, and with consistently timely content
• Develop graphics, headers, and templates for use across email marketing sends
• Collaborate with brand marketing team on newsletter themes and highlights, and write copy for brand newsletters
• Own and maintain the integrated brand marketing campaign calendar, aligning all channels — email, social, paid, on‑property, and PR — around a unified narrative.
• Manage the guest communications and email marketing campaign calendars for all Trailborn properties, in collaboration with regional marketing directors
• Track and own campaign performance, including revenue by owned channel, engagement rates, and total revenue through the customer journey, delivering regular recaps with learnings and recommendations to continuously raise the bar.
• Lead the buildout and ongoing optimization of our CRM in Revinate, including segmentation strategy, audience architecture, and automation workflows.
• Define and manage the guest communication roadmap — from pre‑arrival sequences, SMS messaging, and in‑stay messaging to post‑stay re‑engagement and loyalty campaigns.
• Partner with the broader team to uphold brand voice guidelines and bring consistency to how we communicate across touchpoints.
• Design and manage the full guest lifecycle — acquisition, activation, engagement, and retention — with intentional messaging at every stage.
• Strategize and execute campaigns to drive email database growth, and develop opportunities for rewarding loyalty

Skills

Email marketing

CRM management

Campaign planning

Copywriting

Project management

Data-driven optimization

Tools

Revinate

Asana

Job description

Trailborn Hotels & Resorts is seeking a driven Director of Lifecycle Marketing & CRM to lead guest communications across all channels, owning campaigns from brief to send and shaping the infrastructure that powers them. You will write compelling copy, design templates, and optimize the Revinate CRM while guiding the end-to-end lifecycle from acquisition to loyalty.

This role sits at the intersection of storytelling and systems, ensuring brand voice consistency, a unified marketing calendar, and