Lifecyle Production Specialist (Temp)

GNC; Pittsburgh (Allegheny County); Hybrid; USD 34,440 - 38,572; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401K with company match

Employee discounts

Job summary

A leading health and wellness company is looking for a Lifecycle Production Specialist to join its Lifecycle Marketing team in Pittsburgh. In this 6-month role, you will manage omni-channel lifecycle marketing campaigns using Salesforce Marketing Cloud. Candidates should have 2-4 years of email marketing experience and strong skills in HTML and AMPscript. The position offers a hybrid work environment and competitive benefits, including medical coverage and employee discounts on products.

Qualifications

• 2-4+ years of hands-on email marketing experience, ideally in Salesforce Marketing Cloud.
• Strong proficiency in HTML, AMPscript, and dynamic content logic.
• Experience managing campaign production from build through QA and deployment.

Responsibilities

• Build and deploy omni-channel lifecycle campaigns.
• Code, test, and QA emails using HTML and AMPscript.
• Execute A/B tests and monitor campaign metrics.

Skills

HTML

AMPscript

Email marketing

Campaign management

Attention to detail

Project management

Analytical skills

Communication

Problem-solving

Tools

Salesforce Marketing Cloud

Movable Ink

Bloomreach

Job description

Lifecycle Production Specialist (Temp) – GNC

Engage with GNC as a Lifecycle Production Specialist in our Lifecycle Marketing team, driving end-to-end lifecycle marketing campaigns, ensuring flawless deployment across devices and inboxes.

Base Pay Range

$25.00/hr - $28.00/hr

Company Description

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry. As #TeamGNC, we cultivate and collaborate on new ideas to bring innovative solutions to the forefront, translating goals into action. Our team members advocate for change and innovation, believing that good health is the greatest gift and nothing more rewarding than helping others achieve it.

What We’re Looking For

We seek an individual excited to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

What You’ll Do

We are seeking a skilled professional for a 6‑month assignment (with potential extension).

Email Campaign Execution

• Build and deploy omni‑channel lifecycle campaigns in Salesforce Marketing Cloud (SFMC)
• Code, test, and QA emails using HTML and AMPscript for personalization and dynamic content
• Review and approve creative proofs to ensure accuracy, deliverability, and design consistency
• Coordinate and manage campaign assets and content across internal teams and vendors
• Execute campaigns from setup to deployment with little to no oversight
• Partner with the Email Marketing Specialist on strategy, targeting, and audience segmentation

Process Optimization & Collaboration

• Work cross‑functionally with creative, CRM, and eCommerce teams to ensure accurate linking, tagging, and data usage
• Support the development and maintenance of email templates and reusable content blocks
• Identify and execute process improvements to streamline builds and reduce production time
• Proactively troubleshoot and resolve technical or rendering issues, escalating when needed
• Maintain clear documentation of build processes, QA checklists, and campaign configurations

Testing, Reporting & Innovation

• Execute A/B tests and contribute insights to inform ongoing strategy
• Support reporting efforts by monitoring campaign metrics and identifying performance trends
• Stay current on email development best practices, deliverability standards, and new personalization tools (like Movable Ink and Bloomreach)

Environmental Factors & Working Schedule

• Hybrid work environment, 2‑3 days in‑person attendance (Pittsburgh, PA) in addition to the ability to work remotely
• Physical requirements include standing, walking, sitting, hands or fingers, reaching, stooping, kneeling, crouching, crawling, and handling objects up to 10 pounds occasionally
• Work requires extensive computer usage, close vision, color vision, peripheral vision, and depth perception; noise level is usually low/moderate
• Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions

Qualifications

• 2‑4+ years of hands‑on email marketing experience, ideally in Salesforce Marketing Cloud
• Strong proficiency in HTML, AMPscript, and dynamic content logic
• Experience managing campaign production from build through QA and deployment
• Excellent attention to detail and commitment to accuracy under tight deadlines
• Strong organizational and project management skills; able to juggle multiple builds daily
• Analytical mindset with experience monitoring and reporting on campaign performance
• Familiarity with personalization platforms (e.g., Movable Ink, Bloomreach) a plus
• Team‑oriented with strong communication skills and a proactive approach to problem‑solving

Benefits Offerings

Medical, Dental, Vision, STD, LTD, Paid Company Life Insurance, 401K program with company match, 30% employee merchandise discount on GNC products, 20% employee discount on 3rd‑party products, Monthly Free Product Offers, and access to the Employee Assistance Program.

Referrals increase your chances of interviewing at GNC by 2x.