Lifecycle Marketing Coordinator

Askfavor; Austin (TX); Hybrid; USD 50,000 - 70,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Life insurance

401(k) options

Favor Gold subscription

H-E-B discounts

Job summary

Favor Delivery is seeking a Lifecycle Marketing Coordinator to join our fast-paced marketing team in Austin, Texas. You will support lifecycle campaigns across email, push, in-app messaging, and other channels, helping optimize targeting and performance.

You’ll collaborate with Creative, Marketing Operations, Analytics, and Product, craft clear briefs, and assist with data reporting and QA to ensure accurate, timely campaigns that drive engagement and retention.

Qualifications

• Bachelor’s degree or equivalent experience.
• 0–1 year of lifecycle marketing experience or internship.
• Comfortable with campaign performance metrics (e.g., CTR, sessions, conversions).
• Experience with ESPs and tools like Braze, Branch, and familiarity with HTML or Liquid.
• Experience with project management tools (Asana, JIRA, Airtable).
• Proficient in Excel/Google Sheets; BI tools are a plus.

Responsibilities

• Support execution and optimization of lifecycle campaigns across channels (email, push, in-app).
• Refresh or configure campaign components based on solution designs.
• Assist in data extraction and regular campaign performance reporting.
• Maintain the CRM calendar aligned with product launches and promotions.
• Draft clear creative briefs and coordinate with cross-functional teams.
• Support QA to ensure accurate rendering and tracking across devices.

Skills

Data analysis

Campaign management

Cross-functional collaboration

Communication

Attention to detail

Eagerness to learn

Education

Bachelor’s degree or equivalent experience

Tools

Braze

Branch

HTML/Liquid

Asana/JIRA/Airtable

Excel/Google Sheets

Looker/Tableau/Power BI

Job description

The Lifecycle Marketing Coordinator will support the lifecycle team in executing and optimizing lifecycle marketing campaigns across a range of channels to drive customer/runner engagement and retention for Favor Delivery. Reporting to the Lifecycle Marketing Manager, this role will help execute lifecycle campaigns and contribute to testing, analysis, creative development, and reporting. Channels will include email, push notifications, in-app messaging and other emerging channels. The ideal candidate is a curious, analytical, and detail‑oriented marketer who’s eager to learn, and is excited to grow their career in a fast‑paced, high‑impact environment.

Responsibilities

• Support execution and optimization of lifecycle marketing campaigns across channels such as email, push notifications, and in-app messaging, ensuring timely launches and accurate targeting.
• Support campaign builds by refreshing or configuring components based on solution designs provided by marketing operations team specialists.
• Support pulling data and reporting on campaign performance on a weekly, monthly and quarterly cadence.
• Support the maintenance of the CRM calendar, ensuring all campaigns align with key product launches, promotions, and customer lifecycle stages.
• Craft and submit clear and concise creative briefs to support lifecycle campaigns.
• Collaborate & build strong cross‑functional relationships (e.g., Creative, Marketing Operations, Analytics, and Product) to support campaign planning, asset development, and delivery.
• Support the QA process for campaigns before deployment to ensure proper rendering, links, personalization, and message accuracy across all devices and platforms.
• Stay informed on CRM best practices and trends, helping the team identify new opportunities to improve campaign performance and user experience.
• Participate in brainstorming sessions for new creative concepts, test ideas, and campaign initiatives.

Qualifications

• Bachelor’s degree or equivalent experience.
• 0 – 1 year of experience working on lifecycle marketing campaigns, either in‑house or at an agency (including working on lifecycle operations and reporting out on lifecycle campaign performance).
• Comfortable working with campaign performance data and making sense of metrics like O R, CTR, sessions, and conversion rates.
• Experience with ESPs and tools like Braze, Branch (or similar tools) and familiarity with coding languages such as HTML or Liquid (or similar dynamic content languages).
• Experience with project management tools (such as Asana, JIRA, Airtable).
• Experience with Excel/Google Sheets; familiarity with BI tools like Looker, Tableau, or Power BI is a plus.
• Organized and detail‑oriented, with strong time‑management skills and the ability to meet deadlines.
• Eager to learn and grow in a fast‑paced marketing team.
• A strong communicator who works well with cross‑functional partners.
• Self‑motivated and resourceful—you ask smart questions, take initiative, and follow through.
• Excited by data, creative experimentation, and solving real business problems through marketing.

Location

This is a hybrid role, meaning you’ll work from home roughly three days per week and collaborate with other team members in person at our HQ in Austin, Texas for the remaining work days. No matter where you work best, we foster an inclusive and flexible environment to support our workforce.

Benefits

• Premium health, vision, dental, and life insurance, alongside 401(k) options.
• Favor Gold subscription.
• H‑E‑B discounts.

Paid Time Off (PTO)

We offer unlimited PTO for salaried employees and ample vacation time to all team members.

Learning and Development

We encourage personal growth and education through internships and Learning Labs taught by Favor team members and external facilitators.

Community

Whether you’re an avid cyclist, dog lover, or Magic enthusiast, there’s a group for you here. We foster community through Employee Resource Groups, company‑wide events, happy hours, and regular connection opportunities.

Diversity, Equity, and Inclusion

At Favor, we believe that to be the best delivery app in Texas, we need to represent all Texans. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an equal‑opportunity employer. We review all resumes and qualifications with an open mind and encourage you to apply if this role interests you!

Accommodation

In addition, as a candidate, if you require any accommodations throughout the recruitment process, simply let your recruiter know! Our talent acquisition team will work with you directly to ensure a smooth and delightful process.