Lifecycle Marketing Automation Lead

Wellmark Blue Cross and Blue Shield; Des Moines (IA); On-site; USD 90,000 - 120,000; Full time

Job summary

Wellmark Blue Cross Blue Shield is seeking a Marketing Automation Manager to lead the strategy, governance, and execution of automated campaigns across channels. The role focuses on scalable journeys, data-driven decision making, and measurable impact on engagement, leads, and retention.

You will collaborate with stakeholders to translate strategic plans into automated workflows, optimize performance, and advance Wellmark's marketing maturity in a fast-changing digital landscape.

Qualifications

• Bachelor's degree in marketing or a related field.
• Minimum of 5 years of experience in performance marketing, integrated digital marketing, marketing automation or a similar role.
• Proven outcomes of campaign efforts aligned to goals.
• Strong expertise in campaign management across digital channels.
• Experience with email marketing, segmentation, personalization, A/B testing, and deliverability.
• Analytical mindset with ability to interpret data and drive decisions.
• Excellent project management and ability to manage multiple campaigns.

Responsibilities

• Own the plan for how we use marketing automation capabilities, customer data, segmentation, triggers, workflow logic, testing, and standards to execute marketing strategies.
• Develop scalable, reusable journeys, governance practices, and measurement approaches to support targeted, personalized campaigns at scale.
• Collaborate with stakeholders to translate strategies into automated journeys and optimize engagement, leads, acquisition, and retention.
• Build multi-channel journeys and test-and-learn strategies to continuously improve performance across lifecycle stages.

Skills

Performance marketing

Digital marketing

Marketing automation

Campaign management

Email marketing

Data analysis

Project management

Communication

Attention to detail

Industry trends

Education

Bachelor's degree in marketing or related field

Job description

Wellmark Blue Cross Blue Shield is seeking a Marketing Automation Manager to lead the strategy, governance, and execution of automated campaigns across channels. The role focuses on scalable journeys, data-driven decision making, and measurable impact on engagement, leads, and retention.

You will collaborate with stakeholders to translate strategic plans into automated workflows, optimize performance, and advance Wellmark's marketing maturity in a fast-changing digital landscape.