Finance & BizOps, Marketing

Lovable; Boston (MA); On-site; USD 90,000 - 130,000; Full time

Job summary

Lovable is seeking a Growth Marketing Strategist who will serve as the strategic finance partner to the Marketing Org. This role focuses on driving marketing efficiency, planning budgets, and analyzing investment performance to support B2C growth.

The ideal candidate will have a degree, 4+ years of relevant experience, and expertise in financial analysis, data interpretation, and a proactive approach. This position is critical for connecting marketing efforts to measurable business outcomes.

Qualifications

• 4+ years of experience in relevant fields like investment banking or management consulting.
• Proficiency in data-driven decision-making and analytical thinking.
• Capable of building cohort-level payback models and measuring marketing ROI.

Responsibilities

• Own the financial operating plan for Marketing and budget allocation.
• Develop and manage CAC, LTV, and payback models.
• Analyze market trends and connect marketing investment to measurable business results.
• Collaborate with Marketing on experimental designs and reporting.
• Utilize AI tools for improved efficiency in processes.

Skills

Strategic finance partnership

Analytical skills

Expert Excel modeling

Technical proficiency (SQL, BI tools)

Ownership mentality

Education

Bachelor's degree

Tools

SQL

Business Intelligence tools

Job description

TL;DR

Be the strategic finance partner to the Marketing Org. You will own the financial architecture behind every marketing dollar. You’ll build the models, measurement systems, and operating rhythms that ensure every investment compounds into growth. This is an ownership seat with direct executive visibility, not a reporting function.

Why Lovable

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products – fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Lovable-built applications and websites are visited hundreds of millions of times a month, and our enterprise footprint is compounding fast. And we’re just getting started. We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity, and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.

What We’re Looking For

Growth marketing strategist: You treat marketing spend as a portfolio of investments, not a cost center. You can decompose a blended CAC, trace attribution across channels, build cohort-level payback models, and tell a CMO exactly where the next marginal dollar should go and where to cut. You have an informed opinion on how brand spend, paid acquisition, and organic loops interact, and you back it with data.

Technical and data-driven: Strong analytical skills, with expert Excel modeling skills as table stakes. Comfortable with data (SQL, HEX, BI tools, or equivalent). You use AI tools and agents to automate work and move faster. Preference for technical degrees or deep technical exposure.

Service-first partner: You bring a proactive, "can-do" attitude to every interaction and own the operationally tedious work required for clean handoffs between teams.

High-slope learner: You learn faster than anyone around you, take ownership immediately, and thrive in low-structure environments. You go from 0→1 and then 1→10.

Experience: 4+ years of relevant experience. Strong candidates have a foundation in investment banking, private equity, venture capital, or management consulting, combined with operational experience at a high-growth startup, AI company, or scaled technology company. You learn fast, take ownership, and operate well in environments where the playbook doesn't exist yet. Bachelor's degree required.

What You’ll Do

Drive marketing efficiency & planning: Own the financial operating plan for Marketing – budget allocation, campaign ROI analysis, and investment tradeoffs to fuel B2C growth while maintaining unit economics discipline.

Build and own channel-level unit economics: Develop and own the CAC, LTV, and payback models that drive investment decisions at the channel and cohort level. Tie spend to acquisition, retention, and revenue so that marketing leadership and finance are operating from one shared source of truth. Pressure-test assumptions continuously – what's working, what's not, and where the next dollar should go.

Connect marketing performance to company outcomes: Work across the organization to ensure marketing investment ties to measurable business results. Analyze market trends, competitive spend, and channel dynamics to inform forward-looking strategy and ensure capital is deployed where it compounds.

Support experimentation, reporting, and forecasting: Partner with Marketing to size tests, set success metrics, and forecast impact on growth and unit economics. Create clear, repeatable reporting to track performance, targets, variance, and learnings that translate into action.

Accelerate with AI: Use AI agents and automation to collapse the time between question and answer. You're expected to continuously push what's possible, replacing manual processes with scalable infrastructure that moves at Lovable's speed.

About Your Application

Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join.

We treat all candidates equally – if you’re interested, please apply through our careers portal.